Fast-growing ecommerce brands in Manchester often find paid traffic working, but profit margins are getting tighter. Revenue climbs, yet blended CAC creeps up. Budgets rise without clear gains. Shopping campaigns spend, but product-level visibility is uneven. PMAX is active but not fully aligned with search intent. Data exists, but does not translate into decisions. If this feels familiar, book a free Google ads consultation today.
Many Manchester ecommerce brands doing six and seven figures per month run accounts built on legacy setups. Auto-generated campaigns, messy feed structures, poor conversion tracking, and weak audience segmentation restrict outcomes. Spend increases to compensate. Profit does not follow. Internal teams know there is an issue, but operations take priority. If you’re looking for paid search that’s controllable, predictable, and commercially accountable – book your free consultation today.
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Data Solutions
Data that drives accurate decisions
Commerce Rocket is our ecommerce search infrastructure model used across paid and organic channels. It aligns product data, feed structure, campaign taxonomy, and on-site conversion paths into one system. It is built for brands with large catalogues, multiple markets, or rapid growth targets. With Commerce Rocket, change happens quickly without losing control of spend. During your free consultation, we identify revenue leakage, structural gaps, and how Commerce Rocket resolves them across paid campaigns.
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Searchflex is an ecommerce performance team working with brands across Manchester, London, Dubai, and Australia. We focus on paid search systems, not isolated campaigns. Our work connects Google Ads, data, CRO, and ecom SEO into one commercial framework. We do not deliver recycled account builds or vanity reporting. We focus purely on revenue outcomes.
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Varley
A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.
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We integrate paid campaigns with organic search strategies to control blended CAC and lift total revenue rather than channels.
Every campaign is aligned with conversion behaviour on-site. We optimise product and collection paths so paid traffic converts more frequently.
We track SKU-level performance so decisions are made on products, not averages. You see what sells, what spends, and what underperforms in real time.
Paid outcomes improve when technical barriers are removed. We coordinate indexing, feeds, and site structure to support campaign visibility.
We optimise for visibility across emerging search surfaces, including SGE and AI-driven environments, while ensuring paid search remains efficient.
For brands selling in multiple regions, we align market structure, feeds, and language so paid traffic scales without harming organic performance.
For retailers with local presence, we combine local search optimisation with paid activity to capture intent-driven searches in proximity to stores.
Where Shopify is the platform, we improve site speed, schema, and information architecture so paid campaigns land on pages built to convert.
We develop content that supports both paid and organic discovery. This strengthens quality scores and increases relevance at the keyword level.
We build authority strategically to support both paid trust signals and organic visibility, improving competitiveness at the SERP.
"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."
Gabriella Rose May, Head of Ecommerce
"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."
Laura H, Marketing Director
"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."
Shay Khosravi, Marketing Director
"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"
Ellie Revell, Owner
"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”
Sasha Garbosa, Co-Founder
“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”
Faris Mohammad, Director
"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"
Sophie Dakin, Office Manager
"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."
Lewis Sutherland, Director
"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."
Sally Benson, DirectorWe dive deep into your search, site, and spend to expose what’s leaking.
We build the system, embed with your team, and scale revenue without guesswork.
Brands come to us when paid spend increases, but profit does not. We specialise in ecommerce SEO and performance infrastructure. Our work is tied to CAC, revenue, and SKU visibility. We rebuild the account structure so campaigns scale in competitive global markets without relying on constant budget increases.
We do not focus on surface-level campaign tweaks. We engineer paid media infrastructure. That includes feed optimisation, account architecture, attribution clarity, and conversion alignment. You work with specialists, not account managers, and all work is prioritised by commercial impact, not activity volume.
Yes. We structure PMAX to avoid cannibalising profitable search activity and ensure standard Shopping remains commercially viable. The goal is control, not automation for its own sake. We build visibility across both while keeping insight into what actually drives revenue.
We measure commercial outcomes first. Metrics like impressions and clicks are supporting signals, not goals. Our reporting focuses on revenue, contribution margin, SKU performance, and CAC. This is essential where brands also run organic search and social activity alongside paid search.
Yes. Many clients come to us with long-running accounts that have become messy over time. We review structure, feed health, targeting, negative keyword strategy, and tracking. We then rebuild where needed while protecting core revenue, so performance improves without downtime.
We do. Product feeds are often the single largest lever in Shopping performance. We optimise titles, attributes, categorisation, and data completeness. This improves query matching, click quality, and competitiveness for Manchester brands operating in crowded verticals.
Early improvements often come within weeks once wasted spend is removed, and feeds are corrected. Stronger revenue growth usually builds over subsequent months as structure, remarketing, and creative are refined. Timelines depend heavily on implementation speed and product catalogue scale.
Yes. We are an ecommerce search team, not channel-siloed. Paid and organic activity inform each other. We use shared data to lower blended CAC, support profitable keywords with both channels, and avoid internal competition that wastes spend.
Regularly. We often operate alongside internal marketing or existing agencies. Our role is to provide clarity, structure, and execution for Ecommerce Google Ads. Collaboration usually increases implementation speed and improves commercial outcomes rather than replacing existing teams.
We can. Heavy dependence on branded campaigns often hides weak non-branded performance. We restructure accounts to improve category and product discovery on generic terms. This spreads risk and scales new customer acquisition instead of only defending existing demand.
We work across Shopify, Shopify Plus, headless builds, and custom platforms. Each platform has its own considerations for tracking, feeds, and conversion optimisation. We ensure ecommerce Google Ads structure aligns with the technical reality of your site, not against it.
Yes. We usually begin with a structured review of account setup, attribution, feed quality, and campaign design. This highlights constraints on growth and identifies high-impact actions. It also shows where spending is being wasted before you commit to longer-term work.
Yes. Migrations can disrupt paid traffic if not managed correctly. We plan redirects, feed updates, tracking continuity, and campaign adjustments so visibility and revenue remain stable. Managed well, migration can actually improve results rather than risk them.
We work across multiple verticals but have deep experience in fashion, beauty, jewellery, lifestyle, and consumer goods. These categories have competitive SERPs and frequent product turnover. A strong Google Ads structure is essential to stay visible and profitable in these markets.
