“Super Professional, Very organised with strategies and briefs, and already seeing a huge rise in our SEO in just a couple of months, they really know their stuff! Highly Recommend.”
CASE STUDIES
Ecigone
Ecigone, voted the UK’s best online vape store, is a leading retailer of smoke-free alternatives such as vapes and e-liquids. In February 2024, Ecigone chose Searchflex as their dedicated SEO agency for their extensive e-commerce platform, with the goal of enhancing online visibility, overcoming technical SEO obstacles and deploying revenue-focused SEO strategies. With stringent advertising laws limiting marketing capabilities, SEO is the cornerstone of their strategy – making our partnership essential to their growth.
Results over 12 months
92%
Increase in position 1-3 keywords
90%
Increase in page 1 keywords
43%
Increase in year on year organic revenue
52%
Increase in Black Friday revenue
67%
Increase in total online purchases
24%
Increase in site conversion rate
The Challenge:
When we began working with Ecigone, the site faced a range of technical SEO challenges. Outdated Shopify themes and ineffective third-party apps had caused issues like misconfigured meta tags, broken schema, content cloaking, and structural inconsistencies – significantly hindering SEO performance.
Adding to the complexity, strict advertising restrictions in the industry ruled out Google ads and social media campaigns, leaving SEO as the sole driver of online visibility. With a vast inventory spanning thousands of URLs, Ecigone required scalable, low-risk solutions to ensure smooth, revenue-safe execution during large-scale site optimisations.
Our Approach:
We tackled Ecigone’s challenges with a mix of immediate fixes and a long-term strategy. Pressing technical SEO issues like duplicate meta tags, faulty schema causing content cloaking, and improper URL structures were quickly resolved, while ineffective Shopify SEO apps were removed to streamline operations.
Priority brands, categories and top-selling products were optimised for high-impact keywords that could lead to the quickest ROI. Our long-term approach included in-depth keyword research aligned with revenue-driving goals, creating high-value content to enhance authority, and leveraging in-house AI tools for scalable solutions – such as automating metadata updates and generating alt text for over 17,000 images.
The Results:
Our partnership with Ecigone delivered transformative results, driving significant growth across key performance metrics. High-ranking keywords surged, with a 92% increase in position 1–3 terms and a 90% boost in page 1 visibility.
These gains translated into a 43% rise in organic revenue and a 67% increase in total online purchases. Ecigone’s site performance also improved, with conversion rates climbing by 24%, culminating in a record-breaking 52% growth in Black Friday revenue. These achievements underscore the impact of our tailored SEO strategy in fostering sustainable, long-term success for markets hindered by advertising regulations.
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Ellie Revell Owner