CASE STUDIES
Raynes Construction
Raynes Construction, a premium name in South West London home renovations, approached Searchflex with Google ads campaigns that needed an expert touch. Their existing efforts required refinement to maximise performance, starting with a CRO overhaul of the landing page experience to better align with user intent. We focused on crafting improved ad copy to resonate with their audience which helped lower costs and enhance visibility. The campaigns were strategically restructured to target high-value locations, positioning Raynes Construction as the go-to choice for transformative home renovations in stunning neighbourhoods within London.
Results after 3 months
81%
Increase in Google ads enquiries
137%
Increase in clicks
261%
Increase in impressions
The Challenge:
When Raynes Construction approached Searchflex, their Google ads campaigns were underperforming and failing to deliver the results they needed. The ads lacked focus, with campaign targeting spread too thin across locations, and the landing page experience was not optimised to convert visitors effectively. Ad copy struggled to stand out, leading to lower quality scores and reduced visibility for high-value searches.
With a primary goal of attracting premium renovation projects, particularly home extensions, Raynes Construction needed a strategic overhaul to better align their campaigns with audience intent and maximise their return on investment.
Our Approach:
To renovate Raynes Construction’s Google ads campaigns, we implemented a comprehensive strategy that leveraged advanced automation techniques to optimise ad spend and performance. Our first step was to restructure the campaigns with a laser focus on key target locations, directing the budget toward areas most likely to yield high-value projects.
Next, we developed compelling, audience-focused ad copy designed to increase click-through rates and improve quality scores, ensuring the ads stood out in a competitive market.
To amplify these efforts, we created custom landing pages tailored to high-priority searches, seamlessly aligning messaging with the ads and incorporating clear, persuasive calls to action. This cohesive strategy not only attracted the right audience but also maximised conversions, delivering outstanding results for Raynes Construction.
The Results:
In just three months, our strategic approach delivered remarkable results for Raynes Construction. The revamped Google ads campaigns drove an 81% increase in enquiries, connecting them with significantly more potential projects. Clicks surged by 137%, reflecting the improved relevance and engagement of the ads, while impressions skyrocketed by 261%, greatly enhancing their visibility across target locations in South West London.
By focusing on high-value keywords and aligning messaging with client needs, we ensured the campaigns attracted qualified leads primed for conversion, driving meaningful growth for the business.
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