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Privacy Policy


Introduction

Welcome to Searchflex, the search engine marketing agency blending organic and paid search strategies to deliver outstanding results. Protecting your privacy is at the heart of what we do. We are committed to handling your personal information responsibly and transparently, complying with both UK and Australian privacy laws, including the UK GDPR, the Data Protection Act 2018, and the Australian Privacy Act 1988 (Cth).

This Privacy Policy explains how we collect, use, store, and protect your personal data when you engage with our services or visit our website.

 

What Information Do We Collect?

We may collect and process the following information:

Personal Information: Name, email address, phone number, business details, and other identifying information provided during consultations, form submissions, or other interactions.

Website Usage Data: Information about your interactions with our website, such as IP addresses, cookies, browser types, and pages visited.

Marketing Preferences: Information shared during consultations or surveys about your goals and preferences.

We only collect what is necessary for our business activities and as required by law.

 

How Do We Use Your Information?

Our use of your data is always in line with the principles of fairness, transparency, and accountability. We use your information to:

  • Deliver and customise our search engine marketing services.
  • Communicate effectively, including service updates, reports, and billing information.
  • Improve website performance and user experience.
  • Comply with legal and regulatory obligations.

 

Legal Basis for Processing Your Data

For UK clients, we process your data under the lawful bases outlined in the UK GDPR, including:

  • Performance of a Contract: To provide services and fulfil agreements with you.
  • Legitimate Interests: To improve our services and better serve you.
  • Consent: Where you have explicitly agreed (e.g., for marketing communications).
  • Legal Obligations: To comply with applicable UK laws.

 

For Australian clients, we process your personal information under the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs) to:

  • Provide services you have requested.
  • Fulfil contractual obligations.
  • Respond to legal or regulatory requirements.

 

Do We Share Your Information?

All third parties must comply with robust data protection requirements. We never sell your personal data. However, we may share your information with trusted third parties, including:

  • Service Providers: Partners who help us operate our business, such as payment processors, analytics providers, or IT support.
  • Legal Authorities: When required by law in the UK or Australia.

 

Cookies and Tracking Technologies

You can manage or disable cookies in your browser settings. Please note that some website features may be impacted if cookies are disabled.Our website uses cookies and similar technologies to enhance your browsing experience. Cookies help us to:

  • Analyse user behaviour to improve performance.
  • Tailor content to your preferences.
  • Deliver relevant advertising.

 

Data Security

While we strive to ensure the highest standards of data protection, no system is entirely secure. We encourage you to take precautions when sharing sensitive information online.We implement strict measures to safeguard your data, including:

  • Secure servers and encrypted data storage.
  • Access controls to protect your information.
  • Regular security updates and audits.

 

Your Rights (UK and Australia)

For UK Clients
Under the UK GDPR, you have the right to:

  • Access: Request a copy of the data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data under certain conditions.
  • Restrict Processing: Limit the ways we process your data.
  • Data Portability: Obtain your data in a portable format.
  • Withdraw Consent: Withdraw your consent for processing at any time.
  • Object: Object to data processing for legitimate interests or direct marketing.


For Australian Clients
Under the Australian Privacy Act, you have the right to:

  • Access the personal information we hold about you.
  • Request corrections to inaccurate or outdated information.
  • Complain about a breach of the Australian Privacy Principles (APPs).

To exercise any of these rights, please contact us using the details below.

 

International Transfers

As a global agency, your data may be stored or processed outside your country of residence. We ensure that any cross-border transfers comply with the UK GDPR, the Australian Privacy Act, and other relevant international laws, using measures such as:

  • Standard Contractual Clauses (SCCs) for UK clients.
  • Adequacy decisions or equivalent protections for Australian clients.

 

Contact Us

If you have questions, concerns, or requests regarding your privacy, please contact us: hello@searchflex.com

 

Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Updates will be posted on our website, and the revision date will be clearly stated.

Thank you for trusting Searchflex.

Last updated: January 22nd 2025