“A professional service, a seamless website migration and outstanding results. We highly recommend Searchflex”
CASE STUDIES
PRYA
PRYA, a leading name in women’s jewellery, came to Searchflex with a high-stakes challenge: navigating a website migration without losing their hard-earned SEO momentum – right before their busiest season. With top-performing keywords driving serious revenue, keeping their organic search edge wasn’t just important – it was essential. Not only did we ensure a seamless migration, but we also elevated PRYA’s organic presence to new heights, delivering their strongest ever performance in November and December 2024.
Three months post launch
83%
Increase in international keyword visibility
77%
Increase in overall online revenue
70%
Increase in total purchases
26%
Increase in revenue per user
37%
Increase in organic sessions
102%
Increase in organic revenue
The Challenge:
PRYA’s goal was a seamless migration to a modernised Shopify theme, designed to showcase more imagery and interactive elements while delivering an enhanced user experience. This migration wasn’t just about aesthetics – it required maintaining rankings for critical keywords, optimising the new site for faster performance, and driving higher conversion rates.
Overcoming complex technical SEO challenges, including managing URL restructuring, ensuring proper redirect mapping, and preserving crawl efficiency, was crucial to the project’s success – all on a tight timeline with no room for error.
Our Approach:
We approached PRYA’s migration with meticulous preparation, starting with a detailed roadmap outlining all tasks and data points. Collaborating closely with their team, we optimised the new Shopify theme for user engagement, conversions, and ensure all existing SEO issues were overcome.
Rigorous audits of the existing and staging sites, a well-executed URL mapping and redirects strategy, and site speed optimisations ensured a seamless transition. Go-live was smooth, supported by constant communication, last-minute technical refinements, and tailored faceted navigation practices.
Post-migration, we’ve continued to enhance performance through ongoing keyword strategy, meta and schema testing, AI-driven content optimisation, and technical SEO consultation, positioning PRYA for long-term success and future growth.
Final Results:
November and December 2024 set new records for PRYA, delivering their highest-ever revenue records and unprecedented growth in new customer acquisition. Average revenue per user surged by 26.7%, while international keyword visibility skyrocketed by an impressive 83% – climbing from 11,308 to over 20,764 keywords within key markets across the globe.
Crucial position 1 rankings such as ‘rings’ were maintained, alongside substantial gains for high-value terms like ‘necklace’, ‘initial necklace’, ‘name necklace’, and ‘personalised necklace’, solidifying PRYA’s dominance in the highly competitive women’s jewellery market.
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Royale Johnson Co-Founder, PRYA