UKCN, a Community Interest Company (CIC) and the UK’s leading low-cost counselling service, is on a mission to make therapy accessible and affordable throughout the UK. During the build of their new website, they turned to Searchflex to safeguard their hard-earned SEO momentum through a seamless migration. With critical keywords driving visibility for their vital services, preserving and enhancing their organic search presence was non-negotiable. Not only did we ensure a flawless migration, but we also boosted UKCN’s search performance locally and nationally, positioning them for greater success in reaching those who need their services most.
Increase in organic enquiries
Increase in organic traffic
Increase in page 1 keywords
When UK Counselling Network partnered with Searchflex, they were in the midst of developing a new website and needed expert support to ensure a smooth transition without jeopardising their existing SEO performance. The challenge lay in preserving their hard-earned search visibility while addressing common pitfalls in site migrations, such as maintaining URL integrity, resolving technical SEO issues, and avoiding duplicate content.
Additionally, the new website needed the expert touch for an optimised user experience, with improvements to key touchpoints that would enhance conversions and align with on-page SEO best practices. To stand out in a competitive market, UK Counselling Network required a targeted strategy to strengthen their rankings for online and condition-specific searches, driving both visibility and meaningful client engagement to larger audiences.
To tackle UK Counselling Network’s challenges, our approach centred on aligning SEO and UX best practices to create a seamless, high-performing website. We began by ensuring the site was technically sound, addressing speed, accessibility, and usability to lay a solid foundation. Strong internal linking structures were implemented to enhance navigation and distribute authority effectively, while clear and compelling conversion paths were designed to guide users toward action.
To maximise engagement, we also introduced CRO tactics such as sticky navigations on desktop and mobile devices, ensuring users could easily access key information throughout their journey.
With the groundwork in place, we put full focus on increasing organic rankings for online counselling searches – opening up UKCN to mass audiences across the entire UK. We then developed a condition-focused content strategy tailored to boost visibility for highly relevant search terms, positioning the site to attract and convert their target audience effectively.
The results of our work with UK Counselling Network speak for themselves. Following the website migration and implementation of our tailored strategies, the site saw a 41% increase in organic enquiries and a 56% rise in organic traffic, driving more potential patients towards their services.
With a 145% increase in page 1 keywords, UK Counselling Network significantly expanded its visibility for high-value, condition-specific searches. Additionally, our CRO and UX enhancements delivered a 65% boost in conversion rate, ensuring that more visitors turned into meaningful leads. Together, these results showcased the power of aligning technical excellence with strategic content and user-focused optimisation.
“Searchflex were introduced to my organisation UK Mental Health Solutions earlier this year through our web developer. We knew nothing about SEO or how it could impact our business but Jack & the team have made it simple. We are ranking in ways I didn’t think possible and our client interactions are growing. Highly recommend Searchflex – they are the ultimate professionals and we’re looking forward to working together in 2025.”
Sally Benson Director
