Todi & Boys

The Challenge:

When Todi & Boys approached us, their search strategy was falling short on both the PPC and SEO fronts. Their PPC campaigns were plagued by irrelevant keywords, wasting spend on searches for UPVC and generic double glazing rather than their timber sash window expertise. Poor campaign structure, a lack of targeted location focus, and unoptimised landing pages meant they were seeing a low return on ad spend and struggling to attract high-quality leads.

On the SEO side, Todi & Boys faced stiff competition. With a lower domain authority than key rivals and underperforming on-page SEO, they were being consistently outranked for the most competitive and high-intent terms. To succeed, they needed a tailored strategy to boost visibility, capture qualified leads, and position themselves as the leading sash window supplier throughout London’s conservation areas.

Our Approach:

We tackled Todi & Boys’ challenges head-on with a strategic mix of immediate improvements and long-term optimisations. We restructured their Google ads campaigns from the ground up, refining keyword targeting to focus solely on timber sash windows and excluding irrelevant searches for UPVC or generic double glazing. Location-specific targeting was implemented to prioritise key conservation areas, while unoptimised landing pages were revamped to improve conversion rates and boost lead quality.

For SEO, we began by addressing on-page factors on competitive pages, whilst creating new keyword optimised pages to rank quickly for lower competition terms. Simultaneously, we developed a long-term strategy to improve domain authority through targeted link-building and high-value content creation. This included crafting content that showcased their expertise in timber sash windows and conservation projects, helping to position them as industry leaders. By combining precise PPC adjustments with scalable SEO enhancements, we set the foundation for sustainable, high-quality growth.

The Results:

Our strategy delivered transformative results for Todi & Boys, driving measurable improvements across both SEO and PPC campaigns. Organic performance soared with a 60% increase in form submissions and a 48% boost in phone calls, powered by stronger rankings and improved visibility. Domain authority rose by an impressive 159%, solidifying their position against competitors. On the paid side, optimised campaigns drove an 82% increase in form submissions and a 67% rise in phone calls, while Google ad ROAS improved by 37%, ensuring every advertising penny worked harder. Together, these results continue to cement Todi & Boys as the go-to sash window supplier in conservation areas.