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Ecommerce Google Ads Services in London

High-growth ecommerce brands in London often spend heavily on Google Ads while leaving profit on the table. Campaigns run. Clicks arrive. Cost rises. But margins tighten. Search terms are messy. Smart Shopping hides data. PMAX cannibalises branded queries. Reporting looks fine, but ROAS keeps slipping. If that sounds familiar, book a free 30-minute consultation. We will show you exactly where your Google Ads spend is leaking profit and how to recover it quickly.

Your Google Ads account is not underperforming. It is mismanaged.

Many London ecommerce teams running £10k to £100k per month in ad spend suffer from three problems: poor account structure, weak tracking, and no link between ads and lifetime value. PMAX is left on autopilot. Search intent is ignored. Shopping feeds are unoptimised. Budgets chase volume instead of profit. Internal teams are too busy to restructure. Meanwhile, competitors take market share, cost per click rises, and paid becomes your most expensive growth lever.

Free Consultation

We build high-performance ecommerce Google Ads systems.

  • Turn Google Ads into predictable revenue
  • Increase profit without raising ad spend
  • Reduce wasted spend on low-intent traffic
  • Fix tracking so data becomes reliable
  • Align ads with SEO and CRO
  • Structure accounts for scale, not chaos
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Our services

Ecommerce SEO

Build SEO infrastructure

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Ads

Improve your adword returns

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Introducing… Commerce Rocket.

Commerce Rocket is our ecommerce search infrastructure model built for D2C and omnichannel brands. It connects ecommerce Google Ads, technical SEO, product architecture, and CRO into a single aligned system. It is delivered in structured tiers to match each brand’s growth stage and revenue targets. Commerce Rocket enables meaningful change quickly across large catalogues, complex product feeds, and multiple regions. During your free 30-minute consultation, we show you where ad spend is leaking and how Commerce Rocket resolves it.

Book your free Google Ads consultation.

Built for London ecommerce brands with…

  • Rising ad spend and flat revenue
  • PMAX campaigns with no visibility
  • Shopping feeds that are not optimised
  • Low intent traffic burning budget
  • Weak tracking and attribution
  • Ambitious growth targets

London-based ecommerce Google Ads specialists.

Searchflex is a specialist ecommerce performance team based in London with support hubs in Dubai and Melbourne. We manage Google Ads for scaling ecommerce brands and tie every recommendation back to revenue, margin, and lifetime value. No vanity ROAS. No automated reporting noise. Just paid performance designed to grow ecommerce brands.

Let's Fix It

Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys 

A 64% increase in year-on-year sash window sales.

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Quarry Motors 

BMW Part requests up 46% over a year of SEO.

View Case Study

Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN 

A 41% increase in organic enquiries after only 6 months.

View Case Study

Engineering ecommerce Google Ads for scale.

 

Paid & Organic

Paid traffic and SEO are managed together so channels support each other. We reduce blended CAC while improving revenue efficiency across campaigns.

CRO

Conversion rate optimisation turns traffic into revenue by strengthening product discovery and checkout flow. More customers complete purchases.

Real-time Data

Access live SKU-level performance insights across categories and locations. See what is winning, what is slowing, and where to scale next in real time.

Technical SEO

We handle complex SEO issues, including hreflang, schema, faceted navigation, JavaScript rendering, and cross-border indexing with clear resolution paths.

AI SEO

We prepare your brand for AI-driven search experiences. Your products and content are aligned with how AI tools present shopping results.

International SEO

We structure multilingual and multi-currency SEO correctly so every market ranks, converts, and scales without harming your primary regions.

Local SEO

We target local buying intent through GMB optimisation, accurate citations, and location-specific pages that turn searches into real customers.

Shopify SEO

We improve Shopify performance through faster themes, clear structure, and optimised collections so more shoppers find and buy your products.

WooCommerce SEO

We refine site structure, improve performance, and optimise product data, so WooCommerce stores become search-friendly and conversion-ready.

SEO Content

We create content mapped to commercial intent that supports ranking and conversion. Built around your categories, seasons, and product roadmap.

Link Building

We secure high-quality backlinks that build authority, increase visibility, and grow referral traffic without risky tactics or spam.

Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS

Optimise the full funnel, from click to conversion.

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Our reviews

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

1.
STEP 1

Diagnose 

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Common questions from London ecommerce brands.

  • Why would a London based ecommerce brand work with Searchflex for Google Ads?

    Brands work with us when ad spend grows faster than revenue or when PMAX and Google Shopping become difficult to control. We specialise in ecommerce accounts, not general PPC. Our focus is margin, lifetime value, and total revenue impact, not click numbers. For London brands in competitive sectors, this commercial focus is essential.

  • What does a Google Ads partnership with Searchflex look like?

    You work with paid specialists, not account handlers. We plan activity around products, margins, and stock position. Ownership is clear on both sides, and changes are implemented fast. Reporting is commercial and focused on revenue, profit contribution, and CAC rather than surface-level metrics.

  • How do you measure Google Ads success in London?

    We measure success through revenue, profit, and blended CAC, not only ROAS. Performance is tracked at campaign, product, and query levels wherever possible. We ensure ads support overall ecommerce growth rather than cannibalising organic performance.

  • Can you manage both Google Ads and SEO together?

    Yes. Many brands choose us because we manage both channels. We align paid search and ecommerce SEO so they do not compete for the same queries unnecessarily. This usually reduces overall acquisition cost while protecting high-value rankings.

  • Do you work with specific ecommerce industries?

    We work across multiple sectors but have strong experience in fashion SEO, jewellery SEO, automotive, and lifestyle brands. These categories have complex feeds, competitive bids, and fast-moving stock, which require specialist handling.

  • How fast can we expect to see results?

    Efficiency gains can often be seen within weeks through restructuring, negative keywords, and feed optimisation. Larger revenue shifts build across subsequent months as data quality improves and campaigns stabilise. Timelines depend on budget, industry, and starting structure.

  • Will you work alongside our current team or agency?

    Yes. We can collaborate with internal teams, developers, and other agencies. Our aim is clarity, strategy, and specialist execution, not unnecessary friction. When collaboration is strong, implementation becomes faster.

  • What type of Google Ads services can London brands access?

    Services include Shopping ads, PMAX, paid search, remarketing, feed optimisation, tracking setup, data analysis, and landing page alignment. These perform best when combined rather than treated as isolated tasks.

  • What makes Searchflex different for Google Ads?

    We do not rely on automation alone. We engineer the structure, then use automation correctly. We focus on profit, not volume. We integrate with your team and provide transparent commercial reporting tied to real outcomes.

  • Where are your clients based?

    We work with ecommerce brands in London, Dubai, and Australia. Many are headquartered in London but sell internationally. Our timezone coverage allows us to support multiple markets.

  • Do you audit existing Google Ads accounts before committing?

    Yes. We begin with a structured review covering account structure, search terms, feed health, tracking accuracy, and wasted spend. This shows where profit is being lost and what should be prioritised first.

  • How do you prioritise Google Ads work?

    We prioritise changes with the highest commercial impact. That usually includes restructuring Shopping and PMAX, fixing tracking, cleaning search queries, and reallocating budget to profitable terms before scaling campaigns.

  • Can you help migrate campaigns to PMAX safely?

    Yes. We design controlled transitions between Smart Shopping, Standard Shopping, and PMAX. The aim is to gain automation benefits without losing performance visibility or control.

  • How do you handle tracking and attribution issues?

    We fix tracking at the source, including GA4, conversion actions, and platform discrepancies. Clarity in data is essential before scaling spend. We report only on verified revenue, not duplicated signals.

  • Do you run remarketing and retention alongside prospecting?

    Yes. Retention systems are key to improving lifetime value. We use remarketing lists, customer match, and product-level strategies to support long term growth rather than relying only on cold acquisition.

  • What kind of results have you delivered for London ecommerce brands?

    Results include reduced wasted spend, higher revenue at the same budget, improved Shopping visibility, and better control over PMAX. Outcomes depend on the starting point, but always focus on measurable commercial gains.

  • Can you help us grow beyond London as well?

    Yes. We support regional and international expansion with multi-market campaign structures, feed localisation, and performance reporting by region to keep growth controlled and visible.

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Contact details

MELBOURNE

Floor 29
85 Gladstone Street
South Melbourne
VIC 3205

E: hello@searchflex.com

LONDON 

Searchflex
Shoreditch Exchange
London
E2 8JF

E: hello@searchflex.com