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Many ecommerce brands in Sydney are built on strong products, active campaigns, and steady traffic, yet organic revenue underperforms. Categories do not rank competitively. Product pages lack visibility at scale. Paid spend increases while margins continue to fall. This is is usually the result of weak ecommerce SEO foundations. Request a free consultation today, we’ll show where your site is leaking revenue – and how to fix it fast.
Sydney ecommerce brands turning over six and seven figures each month often operate on a fragile technical SEO infrastructure. Duplicate content, thin category pages, scattered internal linking and app-heavy implementations throttle visibility. Teams focus on SEO content rather than structure. Competitors who treat SEO as an ecosystem move past you. Paid channels carry growth while blended CAC rises and organic remains flat. Lucky for you, that can change now.
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SKUEngine is our ecommerce SEO infrastructure model. It is built for brands with large catalogues, multiple categories, and ambitious growth targets. It connects technical SEO, category architecture, product ranking, and conversion into a single system. It works across Shopify, Shopify Plus, and other ecommerce platforms. It supports multi-market International SEO setups and complex inventories without slowing performance. During your free consultation, we show where revenue is being lost and how SKUEngine closes those gaps.
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Searchflex works with ecommerce brands across Australia, the UK and UAE. We rebuild ecommerce SEO infrastructure with a focus on commercial outcomes, not vanity metrics. Our work is tied to revenue, SKU visibility, and margin. No recycled audits. No generic blog packages. Just clear implementation that moves performance.
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Varley
A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.
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Paid and organic channels should lift each other. We align Performance Max, Shopping, and Search with your organic structure to improve profit and acquisition efficiency.
Conversion optimisation is integrated into category, product, and template design. You get more conversions from the same traffic, not just more visits.
We provide SKU-level visibility across categories, markets, and campaigns so decisions are made from live commercial performance, not assumptions.
We fix crawling issues, duplication, schema problems, JavaScript rendering, pagination, and international targeting. Technical barriers are removed fast.
Search behaviour is changing. We optimise visibility across SGE, Gemini, ChatGPT, and Perplexity so your products stay discoverable in AI-driven search environments.
For Sydney brands selling globally, we implement correct hreflang, localised content, and international structures so you grow new markets without harming Australia.
We optimise local profiles, citations, and geo-targeted landing pages to capture high-intent local buyers searching for ecommerce brands in Sydney.
For ecommerce businesses using Shopify or Shopify Plus, we optimise collections, navigation, internal linking, and speed so rankings and conversions improve.
We build commercial content around buyer intent. Categories, products, and supporting material are structured to rank and drive revenue, not just traffic.
We secure relevant, authoritative links that strengthen category visibility and trust. Quality and alignment with revenue matter more than volume.
"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."
Gabriella Rose May, Head of Ecommerce
"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."
Laura H, Marketing Director
"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."
Shay Khosravi, Marketing Director
"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"
Ellie Revell, Owner
"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”
Sasha Garbosa, Co-Founder
“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”
Faris Mohammad, Director
"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"
Sophie Dakin, Office Manager
"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."
Lewis Sutherland, Director
"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."
Sally Benson, DirectorWe dive deep into your search, site, and spend to expose what’s leaking.
We build the system, embed with your team, and scale revenue without guesswork.
Brands come to us when organic revenue stalls or reliance on paid media becomes expensive. We specialise in ecommerce SEO and focus on revenue, category visibility, and margin improvement rather than vanity metrics.
We work with established ecommerce brands and fast-growing online retailers. Many operate large catalogues, multiple categories, and ambitious growth targets that require a strong technical SEO infrastructure.
Success is measured commercially. Rankings and traffic are useful indicators, but the main focus is revenue impact, SKU visibility, category performance, and reductions in blended acquisition costs.
Initial progress typically comes from technical SEO fixes and restructuring categories. Stronger revenue impact follows over the next few months as architecture, content, and internal linking improvements are implemented.
Yes. Many Shopify stores sell across multiple regions. We manage Shopify SEO such as hreflang implementation, international SEO structure, and localised content. Growth in new markets is engineered while maintaining or improving performance in Australia.
Yes. We collaborate directly with internal teams, founders, and paid specialists. Our role is to provide clarity, prioritised action plans, and specialist execution that accelerates implementation.
Yes. We regularly partner with paid media or web development agencies. Coordination usually increases implementation speed and ensures SEO supports wider performance goals.
Yes. We manage both international SEO and local SEO, including hreflang, market structures, and localisation. This allows brands to expand into new regions without losing Australian visibility.
Yes. Most partnerships begin with a structured review covering technical SEO foundations, category performance, SEO content gaps, and internal linking. This identifies the fastest revenue opportunities before long-term work starts.
We support Shopify, SEO for Shopify Plus, WooCommerce, Magento, headless builds, and custom ecommerce platforms. Execution details differ by platform, but the principles of scalable ecommerce SEO remain consistent.
Yes. We plan and support migrations across mapping, redirects, internal linking, technical SEO checks, and post-launch monitoring to preserve and often improve rankings and revenue.
You work directly with specialists rather than account managers. Reporting focuses on revenue, category visibility, and SKU performance with clear actions and timeframes.
Yes. Ecommerce SEO content is built around commercial intent. We prioritise category, product, and supporting content that drives ranking improvements and conversion rather than traffic alone.
Yes. Strong organic performance reduces reliance on paid channels over time. We also align organic search with paid campaigns to lower blended CAC while protecting growth.
Yes. We address crawling issues, duplication, JavaScript rendering, schema, pagination, and site speed problems that block ranking and discovery across large catalogues.
Yes. Our approach is built for larger inventories. We structure categories, internal linking, and templates so scaling does not harm visibility or crawl efficiency.
Yes. Our systems support national and international SEO expansion with clear reporting across markets, so growth remains controlled and measurable.
