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Local SEO Services

The way people search locally is changing. Fast. AI snapshots, zero-click answers, and conversational results are becoming just as important as map packs and directory clicks. Local businesses relying solely on traditional SEO are invisible where their customers are now searching. Searchflex puts you back on the map – by building AI-driven local SEO systems that make your business visible, trusted, and chosen across the platforms your customers search on. Book a free 15-minute consultation today.

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Outshine your competition in local search results.

Whether you’re a local tradesperson aiming to get more calls, a boutique brand striving to become the neighbourhood favourite, or a Melbourne café wanting to pack your tables, we’re here to make it happen. As a specialist Local SEO agency based in the heart of South Melbourne, we know how to boost your visibility where it counts – right on your business’s doorstep. From optimising your Google Business Profile to crafting location-targeted strategies for maximum ROI, we turn local organic searches into loyal customers to help your business grow.

Our services

Local SEO

Connect with local customers

Technical SEO

Enhance site speed & structure

WordPress SEO

Optimise your WordPress site

AI SEO

Promote your products in AI

Authority SEO

Build your store’s authority

Ecommerce SEO

Build SEO infrastructure

Shopify SEO

Speed up your Shopify sales

International SEO

Drive global sales

WooCom SEO

Work wonders on WooCom

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

On-Page SEO

Fix on-page chaos

Local Ads

Precise location targeting

Google Ads

Improve your adword returns

Site Speed

Speed you can rely on

A/B Testing

Data for accurate decisions

Content SEO

Convert more through content

Local SEO that connects with new customers. 

  • Increase your Local SEO visibility
  • Drive additional traffic to your store
  • Target leads in precise locations
  • Create an exceptional search experience
  • Outrank your key local competitors

Our work

Todi & Boys 

Integrated search marketing with outstanding results. A 64% increase in enquiries.

View Case Study

PRYA

A flawless SEO website migration with record-breaking results. 83% increase in international visibility.

View Case Study

Ecigone

Targeting the major vape brands with ecommerce SEO. Organic revenue up 43% year-on-year.

View Case Study

Quarry Motors 

Operation: sell high-ticket BMW parts. Part requests up 46% over a year of SEO.

View Case Study

UKCN 

Promoting affordable therapy solutions. A 41% increase in organic enquiries after only 6 months.

View Case Study

Raynes Construction 

Google ads with instant impact. 81% increase in enquiries after only 3 months.

View Case Study

We’re the complete Local SEO solution. 

  • The UK & Australia’s best search talent
  • Content that speaks your language
  • Localised link building packages
  • Technical SEO performance specialists
  • Better ROI than traditional advertising
  • Strategies that are tailored to you

We build real, face-to-face relationships. 

Our reviews

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Joinery Expert

"Responsive, trustworthy and highly knowledgeable. We are ranking in ways I didn't think possible and our client interactions are growing!"

Sally Benson, Director

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Brilliant company. Super organised with strategies and check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

Expert Local SEO Agency Melbourne

GMB Optimisation

Turn your Google Business Profile into a sales driver. From reviews to photos, we optimise every detail so you rank higher and convert more searchers.

Reputation Growth

More reviews = more conversions. We help you generate, manage, and showcase positive customer reviews that build credibility and outshine competitors.

Measurable Impact

Track visibility, calls, and foot traffic by location. Know exactly which suburbs are driving results – and where to double down.

Technical SEO

We handle complex challenges. From hreflang and schema to faceted navigation, JS rendering, and cross-border indexing – we fix them quickly and correctly.

AI SEO

Search visibility extends beyond Google. We optimize for SGE, Gemini, ChatGPT, Perplexity, and regional AI-driven discovery tools.

Map Pack Domination

Outrank bigger players by owning the “map pack” for your area. Appear in the top three spots for local searches and win more calls, visits, and bookings.

Local Landing Pages

We build geo-targeted pages tailored to suburbs, postcodes, and neighbourhoods – capturing search demand where your buyers actually are.

Citations & Consistency

We clean up and manage your local listings across directories, maps, and apps. Consistent NAP (name, address, phone) data boosts trust and rankings.

Level up your local SEO.

How our Local SEO service works.

1.
STEP 1

Diagnose

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Why choose us?

  • We target customers that matter

    Not all traffic is created equal, and when it comes to local SEO, the goal isn’t just more clicks – it’s the right clicks. We focus on attracting customers in your area who are actively searching for what you offer, ready to take action. Whether they’re looking for a nearby café, a trusted tradie, or a boutique shop around the corner, we position your business as their go-to choice.

  • If it doesn't make dollars, it doesn't make sense

    Every local SEO strategy we craft is built with one goal in mind: driving real results for your business. We don’t chase vanity metrics like impressions or irrelevant clicks – our focus is on what truly matters: increasing your bottom line. Growth is about more than rankings – it’s about turning visibility into profitability. When you win, we win.

  • Transparency at every step

    When you partner with us, you’ll always know exactly what we’re doing, why we’re doing it, and how it’s helping your business grow. We believe in providing clear, detailed strategies that make sense for your goals, along with straightforward reporting that shows the measurable results of our efforts. There are no hidden fees, no vague explanations, and no surprises – just honest work and real outcomes. With complete transparency throughout the process, you’ll feel confident knowing that your investment is driving meaningful growth for your business.

  • Results you can measure

    We believe every local SEO effort should have a clear and measurable impact. That’s why we track everything – from your improved search rankings to uplifts in website traffic and local visibility. But it doesn’t stop there. We connect these metrics to meaningful outcomes, showing how increased clicks lead to more customer enquiries, in-store visits, and sales. With detailed, transparent reporting, you’ll always know how our work translates into real results for your business. This isn’t about vague promises or vanity metrics. It’s about proving how local SEO drives tangible growth and ensures every dollar you invest works harder for you.

  • Your dedicated search marketing partner

    We’re more than an SEO agency – we’re your all-in-one partner for search success. From optimising your Google Business Profile to crafting localised content and running targeted ad campaigns, we deliver a complete search marketing solution. By blending organic strategies with Google ads & CRO, we help you dominate local search results, reach the right audience, and achieve real growth through an optimised post-click experience. Whatever your search marketing needs, we’re here to make it happen.

  • Bespoke strategies tailored to you

    Your business is unique, and your search marketing strategy should be too. We take the time to understand your goals, audience, and local market, crafting a customised plan that aligns perfectly with your needs. From day one, you will deal directly with senior members of our team, including our CEO, so you know your campaigns are being handled at the highest level.

  • We help all forms of local businesses

    Our tailored strategies are designed to meet the unique needs of all types of local businesses. From driving more bookings for hair salons to helping independent gyms and childcare centres grow, we know how to make local search marketing work for you. Whatever your business, we’ll help you reach the right customers and achieve lasting success. Whether you’re a fitness studio looking to fill classes, a local florist aiming to become the go-to for special occasions, or a law firm ready to attract more clients in your area, we’ve got you covered.

  • Strategy, speed, spirit & success

    These four values define everything we do. Our strategy is smart and data-driven, tailored to deliver results that matter. We work with speed, ensuring no opportunities are missed and your business stays ahead of the competition. Our spirit is what sets us apart—collaborative, passionate, and committed to helping you succeed. And finally, our ultimate focus is on success: measurable growth, increased visibility, and tangible results that elevate your business. Together, these values drive the impactful work we do for every client.

  • Profit driven strategies

    We’re all about profit. That’s why we focus on strategies that fuel real business growth, not just traffic numbers. With local SEO, your store shows up in map results and AI-driven searches where customers are ready to buy, turning visibility into revenue.

    Local SEO is about profit, not pageviews. If you sell products online or in-store, ranking top in your local area means capturing buyers who are already searching with the intent to purchase. For ecommerce, that means dominating Google’s map pack and local searches like “best [product] near me”, which translates into higher conversion rates. It is not about vanity traffic; it is about stealing the revenue your competitors currently enjoy.

  • We’re fast

    If done right, you will feel the commercial impact within 60 to 90 days. Local rankings move faster because Google prioritises proximity and relevance. Once your profile, reviews, and local signals are optimised, you will see measurable shifts in visibility and sales within weeks, not years.

  • Overcome your reliance on ad spend

    SEO compounds, ads do not. With ads, the moment you stop paying, visibility vanishes. Local SEO builds permanent real estate on Google. Imagine replacing $5,000 per month in ad spend with free organic sales because you own the top spots. Most ecommerce brands that combine both see their acquisition cost drop by 30 to 50 per cent. That is money back in your pocket.

  • Fully optimised GMB profiles

    A profile is a listing. Local SEO makes it a sales machine. Without GMB optimisation, your listing is just another shop sign on a crowded high street. With targeted local SEO, we flood it with positive reviews, product photos, and content that Google rewards. The result is you outrank competitors, attract buyers, and convert local searchers into customers both online and offline.

  • Fast ROI

    Local SEO delivers the highest ROI of any long-term marketing channel. Why? Because it intercepts high-intent buyers. Studies show over 75 per cent of local searches convert into a purchase within 24 hours. That means you are not guessing at demand; you are meeting it head-on. For retail brands, this is the difference between fighting for attention on social media and closing sales from customers already searching for your products.

  • Local SEO strategy to turn heads nationally

    Yes, because for larger retail brands, local SEO is often the easiest entry point to dominate nationally. Most D2C brands underestimate how many of their customers start with local intent. Ranking in your primary city or region builds trust, authority, and reviews that feed into your wider organic visibility. It is the fastest route to scale because you start with the easiest wins and grow outwards.

Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS

Optimise the full funnel, from click to conversion.

View Packages

Blog

What Is Ecommerce SEO? A Complete Guide

The Guide to AI SEO for Ecommerce: Optimising for LLMs

Shopify Plus Guide: Is It Right for You?

The Complete Guide to On-Page SEO for Ecommerce

Local SEO: A Guide to Ranking in Your Area

International SEO Checklist for Ecommerce in 2025

Checklist: How to Optimise an Ecommerce Product Page

Checklist for Choosing the Right Tech SEO Agency

The Future of SEO: How AI is Reshaping Search

How Much to Pay for Ecommerce SEO

The Ultimate Ecommerce SEO Checklist

The Best Ecommerce Platforms for SEO in 2025