We’re Proud to Partner with Varley

Founded in 2014 by Lara and Ben Mead, Varley combines London sophistication with Los Angeles ease, creating timeless collections of knitwear, outerwear, and everyday essentials. With more than 1,000 points of sale worldwide and offices in London, Los Angeles, and New York, the brand continues to inspire women to move with quiet confidence.

Over the next 12 months, Varley’s leadership team is focused on three clear priorities:

• Double year-on-year growth
• Expand further across the U.S. market
• Strengthen margins and overall business performance

To help deliver on these goals, Varley has chosen Searchflex as its strategic growth partner. Through our CheckoutOS Scale Package – combining SEO and paid search – we’ll build a stronger, more connected digital presence that drives long-term performance.

At Searchflex, we specialise in helping ecommerce brands grow through clarity, precision, and sustainable performance marketing. Our approach is built on data, insight, and real-world results. Every strategy we deliver is grounded in transparency and collaboration, giving our partners full visibility into how their growth is achieved.

Partnering with Varley reflects our shared belief that great brands deserve great visibility – earned through thoughtful strategy, creative excellence, and measurable impact.

With proven expertise across premium fashion, lifestyle, and direct-to-consumer retail, Searchflex continues to be the trusted choice for global ecommerce brands looking to scale with confidence.