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Google Ads for Fashion Brands

Fashion trends change fast, your marketing should keep up. Google Ads gives your brand instant visibility when shoppers are ready to purchase. At Searchflex, we build ad systems that turn browsing into buying. From search and shopping to display and remarketing, our campaigns are designed to showcase your collections, boost ROI, and grow loyal customers. If you’re ready for predictable profit, start here. Book a free 30-minute consultation and we’ll show you how to build campaigns that convert traffic into sales and keep your brand top of mind.

Reach high-intent fashion shoppers with Google ads.

Every click tells a story, a shopper searching for the perfect outfit, a new season trend, or a brand they can trust. We craft campaigns that place your products in front of these active buyers at the exact moment they’re ready to shop. Our team applies strong keyword targeting, high-impact visuals, and advanced feed optimisation to eliminate wasted spend and lift conversions. No random bidding, no confusing automation – just smart strategy built around your margins and goals. If your ads aren’t driving profit, it’s not Google – it’s the setup. Let’s rebuild it for clarity, control, and growth.

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Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS™

Optimise the full funnel, from click to conversion.

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Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys 

A 64% increase in year-on-year sash window sales.

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Quarry Motors 

BMW Part requests up 46% over a year of SEO.

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Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN 

A 41% increase in organic enquiries after only 6 months.

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Our services

Fashion Digital Marketing

Digital growth for brands

Fashion SEO

Boost organic rankings

Fashion Ecommerce

Boost online conversions

Jewellery Digital Marketing

Multi-channel marketing strategy

Jewellery SEO

Boost organic visibility

Jewellery Ecommerce

Grow online sales

Jewellery Google Ads

Drive ROAS, fast

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

We make your ads perform like your best-selling pieces.

  • Keyword & query precision
  • Shopping + search synergy
  • Creative testing for conversion
  • Post-click optimisation

Turn your fashion ads into profit.

Partner with experts who understand fashion performance marketing.

Your audience is scrolling, comparing, and purchasing 24/7 – and only the most relevant, trusted brands win the click. If your campaigns lack structure, tracking isn’t accurate, or product feeds aren’t optimised, performance drops and costs climb. We’ll fix what’s broken, connect your campaigns to true conversion journeys, and make your Google ads a dependable sales channel. Fewer wasted clicks, faster growth, and transparent reporting – that’s what you can expect when you work with Searchflex.

Let's Fix It

Google Ads – the growth engine behind thriving fashion brands.

 

Fashion SEO

Boost your fashion brand’s organic reach with expert technical SEO, content SEO, and local SEO strategies.

Fashion ecommerce

Increase your fashion brand’s sales through data-driven ecommerce optimisation.

Digital strategy

Attract more buyers with a multi-channel marketing strategy.

Paid & organic

We combine SEO and paid ads to capture shoppers across search and discovery, reducing costs and improving profitability.

CRO

We refine every product page and checkout flow so fashion shoppers convert quickly and confidently.

Real-time data

Track ad performance across keywords and regions, and see which products deliver the highest returns.

Technical SEO

Our team perfects your feeds, schema, and tracking setup to ensure every ad runs clean and efficiently.

AI SEO

We expand your visibility through AI-powered platforms like SGE, Gemini, and ChatGPT, where shoppers explore new styles.

International SEO

We localise your campaigns by country, language, and currency to reach global audiences ready to buy.

Local SEO

We attract nearby shoppers with location ads, “near me” searches, and local business listings that drive real visits.

Shopify SEO

For Shopify fashion stores, we enhance feeds, site speed, and design for stronger ad performance and conversion rates.

WooCommerce SEO

We optimise WooCommerce stores for better product visibility and smoother purchasing experiences.

SEO content

We write trend-focused, keyword-driven content that strengthens your brand’s presence across search and paid channels.

Link building

We build quality backlinks that improve site authority, boost trust, and support long-term ad results.

Our reviews

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

1.
STEP 1

Diagnose 

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Fashion Google Ads - questions about working with us.

  • How does Searchflex run Google Ads for fashion brands?

    We run paid campaigns with a clear focus on products, margins, and scale, not just traffic volume. Our approach to fashion Google Ads is built around a clean account structure and accurate data. Campaigns are aligned with how customers browse collections and products, which is critical when running Google Ads for fashion businesses at scale. This keeps spending controlled and performance measurable.

  • What types of Google Ads do you manage?

    We manage Google Ads, Shopping Ads, and supporting campaign types designed for ecommerce. This includes structured campaigns for Google Ads for fashion ecommerce stores that rely on product feeds and high-intent search traffic. Product feeds, campaign structure, and intent mapping are handled together rather than in silos. This allows ads to surface at the right stage of the buying journey. Nothing is left running without purpose.

  • How do you decide where to spend the budget?

    Budget allocation is based on product performance, demand, and profitability. This is especially important for Google Ads for clothing brands with large or seasonal catalogues. We look at what actually sells rather than pushing spend evenly across the catalogue. This helps fashion brands scale winning products while cutting wasted spend. Decisions are data-led, not assumption-based.

  • How do Google Ads and SEO work together?

    Paid search data helps identify high-intent keywords and pages that deserve SEO focus. At the same time, strong organic performance reduces long-term reliance on paid traffic. We align fashion SEO and paid campaigns so both channels reinforce each other. This creates a more stable growth system.

  • Can you support international fashion campaigns?

    Yes, we manage campaigns across Melbourne, Dubai, and London. Structure, localisation, and budgeting are handled carefully to avoid overlap or wasted spend. Paid activity often works alongside international SEO to support expansion. Growth is controlled rather than rushed.

  • How do you report on Google Ads performance?

    Reporting focuses on revenue, return on spend, and product-level performance. This level of reporting is essential for evaluating fashion Google Ads effectiveness beyond surface metrics. We avoid surface metrics like impressions without context. You can clearly see what is working and why. Reports are designed to guide decisions, not just summarise activity.

  • Do you optimise landing pages for paid traffic?

    Yes, paid traffic performance is closely linked to page experience. We often connect ads with CRO improvements to increase conversion rates. Small changes to layout, messaging, or speed can make a big difference. This ensures paid spend works harder.

  • Can you manage Google Ads alongside other services?

    Yes, paid media often overlaps with ecommerce SEO, site speed, and technical SEO. Managing these together avoids conflicting strategies. Brands benefit from a clearer, joined-up approach. Performance improves when channels are aligned.

  • What makes your Google Ads approach different?

    We focus on structure, data quality, and long-term efficiency rather than short-term volume. This philosophy is key when managing Google Ads for clothing brands that want sustainable growth. Campaigns are built to scale sustainably as the brand grows. There is no reliance on automation alone. Every decision is grounded in performance data.

  • Do you work with other retail industries too?

    Yes, alongside fashion, we also support brands using jewellery ecommerce and jewellery Google Ads strategies. Cross-industry insight helps refine campaign decisions. Each account is still tailored to its specific audience. Nothing is copy-pasted.

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Contact details

MELBOURNE

Floor 29
85 Gladstone Street
South Melbourne
VIC 3205

E: hello@searchflex.com

LONDON 

Searchflex
Shoreditch Exchange
London
E2 8JF

E: hello@searchflex.com