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AI Search Won’t Save Weak Ecommerce Infrastructure

A lot of ecommerce teams are currently having some version of the same conversation: We need an AI ecommerce SEO strategy. The instinct is right. The framing is usually wrong.

Shopify Agentic Storefronts: The Infrastructure Checklist Before You Toggle It On

Shopify’s Agentic Storefronts are one of the most significant distribution developments Shopify has shipped in years. Learn more here.

The March 2026 Google Core Update: What Actually Changed For Ecommerce Brands

Most post-core-update analysis follows the same pattern: visibility charts, lists of winners and losers, generic advice about helpful SEO content, and recommendations to improve quality. Not this one.

E-E-A-T In Ecommerce Guide: What You Need To Know

Google’s recent core updates changed how ecommerce brands compete in organic search. For years, many stores ranked product and collection pages primarily through technical SEO, internal linking, and on-page SEO. That still matters – but it is no longer enough in competitive categories.

ROAS Is Lying: How Branded Search Cannibalisation Quietly Distorts Ecommerce Growth

One of the most misleading numbers in ecommerce is blended ROAS. Not because ROAS itself is useless.

How To Use Hreflang Tags For International SEO?

Hreflang is one of the most misunderstood technical implementations in international SEO. Get it right, and Google serves the correct version of your site to the right audience in the right country.