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SEO Services for Fashion Brands

Leading fashion brands often lose thousands in organic profit each month – not because their products lack appeal, but because their SEO underperforms. Low visibility, outdated strategies, and years of neglected site fixes stop growth while ad costs keep rising. If this sounds familiar, book a free 30-minute fashion SEO consultation. We’ll show you exactly where your site is leaking organic traffic – and how to recover it fast.

Ecommerce SEO designed for ambitious fashion brands.

At Searchflex, we help fashion businesses grow smarter by turning search engines into reliable sales channels. Our team combines technical precision with creative strategy to help your brand earn visibility, traffic, and loyal shoppers. From advanced Technical SEO to content strategy and international SEO optimisation, every step focuses on measurable growth – turning your ecommerce SEO strategy from chaos into clarity.

Free Consultation

Introducing SkuEngine for Fashion SEO.

SkuEngine is our advanced framework built to help fashion brands scale profitably through organic search. It merges technical SEO, conversion optimisation, and content architecture into one high-performing system. We identify what limits your growth and apply data-driven improvements that lift visibility across every product category. With Searchflex teams working globally, your SEO never sleeps – and neither does your audience.

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Trusted By

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Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS™

Optimise the full funnel, from click to conversion.

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Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys 

A 64% increase in year-on-year sash window sales.

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Quarry Motors 

BMW Part requests up 46% over a year of SEO.

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Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN 

A 41% increase in organic enquiries after only 6 months.

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Our services

Fashion Digital Marketing

Digital growth for brands

Fashion Ecommerce

Boost online conversions

Fashion Google Ads

Drive store conversions

Jewellery Digital Marketing

Multi-channel marketing strategy

Jewellery Ecommerce

Grow online sales

Jewellery Google Ads

Drive ROAS, fast

Jewellery SEO

Boost organic visibility

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Building SEO infrastructure for global fashion brands. 

  • Turn organic traffic into consistent sales
  • Rank higher for category and product keywords
  • Lower acquisition costs through smarter targeting
  • Grow brand visibility across all channels
  • Depend less on paid ads while increasing ROI
  • Build sustainable, long-term search performance

Book a free fashion SEO consultation.

SEO made for fashion brands that want more.

  • Great products, but limited online reach
  • Shopify or WooCommerce stores are not ranking
  • Complex multi-region or multilingual sites
  • No clear SEO or content structure
  • Frustration with agencies and unclear results
  • High growth goals that need real SEO systems

Make your fashion brand the first one they find.

Fashion moves fast – and your SEO should too. When pages load slowly, categories stay buried, or content doesn’t connect, you lose shoppers to faster competitors. We help you optimise every part of your website so your collections get discovered, clicked, and purchased. Visibility shouldn’t be a luxury – it should be built in.

Let's Fix It

Fashion SEO that fuels global growth.

 

Fashion Google Ads

Boost fashion sales with targeted ads and smart optimisation.

Fashion ecommerce

Improve your fashion store with data-driven optimisation that boosts visibility and conversions.

Jewellery ecommerce

Optimise your jewellery store to boost sales and loyalty.

Jewellery Google ads

Convert more jewellery shoppers with targeted, high-ROI Google Ads campaigns.

Digital strategy

Attract more buyers through multi-channel marketing.

Paid & organic

Align paid ads and organic SEO to lower acquisition costs and lift revenue.

CRO

Optimise conversions from product pages to checkout for stronger results.

Real-time data

Access live analytics by region, product, or keyword to track performance.

Technical SEO

Fix crawl, speed, and indexing issues holding your store back.

AI SEO

Stay visible on next-gen search engines like SGE, Gemini, and ChatGPT.

International SEO

Localise content and structure for global reach and multilingual growth.

Local SEO

Optimise listings and local pages to attract nearby shoppers.

Shopify SEO

Enhance site speed, schema, and product structure for better rankings.

WooCommerce SEO

Improve site setup and metadata for higher performance.

SEO content

Craft fashion-focused content built to rank and convert.

Link building

Earn authority with backlinks from reputable fashion and lifestyle domains.

Our reviews

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

1.
STEP 1

Diagnose 

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Common questions from fashion brands, answered.

  • How does Searchflex support fashion brands with SEO?

    We work with fashion brands that need structure, clarity, and consistency rather than scattered SEO tasks. Our approach connects fashion ecommerce, ecommerce SEO, and technical foundations into one system. We focus on pages that drive revenue, not vanity traffic. Everything we do is tied back to commercial impact.

  • What does working with Searchflex actually look like?

    You work directly with senior specialists who plan and execute the work. There are no handovers between strategy and delivery, which is critical when delivering consistent fashion SEO services. Tasks are prioritised based on performance data, not generic checklists. This keeps momentum high and communication simple.

  • How do you prioritise SEO work for fashion sites?

    We start with high-value collection and product pages, then layer supporting work around them. Internal linking, technical fixes, and content improvements are applied where they support revenue. This avoids spreading effort thin across low-impact pages. Fashion SEO stays commercially focused.

  • What services are included alongside fashion SEO?

    Fashion SEO often overlaps with technical SEO, content SEO, and on-page SEO. These SEO services for fashion industry brands are designed to work together, not in isolation. We also connect SEO insights with CRO to improve conversion. These services work best when aligned rather than treated separately. Brands usually see stronger results this way when fashion brands SEO services are aligned under one strategy.

  • How do you handle reporting and transparency?

    Reporting is built around revenue contribution, category performance, and visibility changes from fashion SEO efforts. We do not rely on surface-level rankings alone. You can see what is improving, what is blocked, and where opportunity exists. Reporting is designed to inform decisions, not just updates.

  • Do you offer audits before starting?

    Yes, we offer initial reviews to assess structure, visibility, and growth opportunities. These audits often cover site speed, internal linking, and category performance. It helps fashion brands understand where value is being missed. This de-risks engagement before committing.

  • Can you work with Shopify fashion brands?

    Yes, many of our fashion clients run on Shopify. We combine Shopify SEO with technical fixes and conversion improvements. The focus is on clean structure, speed, and scalable collections. Platform limitations are never treated as excuses.

  • How do you approach content for fashion ecommerce?

    Content is created to support collections, launches, and evergreen demand. We avoid publishing content that does not link back to products. Content SEO is planned around commercial intent, not volume. This keeps fashion sites focused and easy to navigate.

  • How do SEO and paid media work together?

    SEO insights often inform Google Ads and Shopping Ads strategies. At the same time, paid search data helps prioritise SEO opportunities. This alignment reduces wasted spend and builds authority over time. Both channels perform better when connected.

  • Can you support fashion brands growing internationally?

    Yes, we help brands expand through our international SEO frameworks. This includes structure, localisation, and technical setup. Growth is managed carefully to protect existing visibility. Many fashion brands use this to scale beyond one core market.

  • Who will be working on our account?

    You will work directly with experienced SEO specialists, not junior account managers. The same team handles planning, execution, and reporting. This keeps accountability clear and decisions consistent. It also avoids delays caused by internal handovers.

  • Do you work with other retail industries as well?

    Yes, we also support brands with our jewellery digital marketing services and other ecommerce models. Cross-industry experience helps inform better strategies. Each fashion brand still receives a tailored approach. Nothing is templated.

  • What makes Searchflex different from other SEO agencies?

    We operate as a lean specialist team focused on execution and outcomes. There is no bloated process or filler work. Our systems allow changes to be deployed quickly across large sites. Everything is built around long-term growth.

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New ChatGPT Shopping Tool with Instant Checkout

Contact details

MELBOURNE

Floor 29
85 Gladstone Street
South Melbourne
VIC 3205

E: hello@searchflex.com

LONDON 

Searchflex
Shoreditch Exchange
London
E2 8JF

E: hello@searchflex.com