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Expert Ecommerce CRO Services

Turn browsers into buyers with conversion-optimised ecommerce experiences. At Searchflex, we don’t just drive traffic – we help D2C brands unlock more sales from the visitors they already have. From A/B testing and checkout optimisation to persuasive product page design, our CRO strategies are built to maximise revenue. Book a free consultation today to transform your store’s bottom line.

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Stop online customers passing you by!

Every click you paid for that bounces is wasted budget. Every confused shopper who abandons checkout is lost profit. At Searchflex, we don’t “optimise”. We engineer conversion systems that stop revenue leaks, align with your margins, and turn traffic into profit. Searchflex gives you control, visibility, and profit from the customers already landing on your site. Don’t spend another dollar on ads until your site converts what you’ve got.

Free Consultation

Our services

Google Ads

Improve your adword returns

Ecommerce SEO

Build SEO infrastructure

WordPress SEO

Optimise your WordPress site

Technical SEO

Enhanced site speed & structure

Google Shopping

Take your products to the top

On-Page SEO

Fix on-page chaos

Local Ads

Precise location targeting

Site Speed

Speed you can rely on

CRO & UX

Convert more online customers

Local SEO

Connect with local customers

Shopify SEO

Speed up your Shopify sales

Authority SEO

Build your store’s authority

International SEO

Drive global sales

WooCommerce SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

A/B Testing

Data for accurate decisions

Unlock hidden revenue with CRO.

  • Advanced CRO auditing
  • Web design & development
  • Website UX implementations
  • User recordings & heatmaps
  • Behavioural data analysis

Our work

Todi & Boys 

Integrated search marketing with outstanding results. A 64% increase in enquiries.

View Case Study

PRYA

A flawless SEO website migration with record-breaking results. 83% increase in international visibility.

View Case Study

Ecigone

Targeting the major vape brands with ecommerce SEO. Organic revenue up 43% year-on-year.

View Case Study

Quarry Motors 

Operation: sell high-ticket BMW parts. Part requests up 46% over a year of SEO.

View Case Study

UKCN 

Promoting affordable therapy solutions. A 41% increase in organic enquiries after only 6 months.

View Case Study

Raynes Construction 

Google ads with instant impact. 81% increase in enquiries after only 3 months.

View Case Study

Conversion rate optimisation services.

  • Stop online customers passing you by
  • Improve your website experience
  • Maximise your conversion rate
  • Turn bounces into buyers
  • Turn data into dollars 

Turn your visitors into VIPs.

Our reviews

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

"Brilliant company. Super organised with strategies and check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Joinery Expert

CRO is embedded deeply into CheckoutOS. 

Paid & organic

SEO and paid search work best together. We sync PMAX and Google Shopping with your organic strategy – lowering CAC and boosting margins.

CRO

Conversion rate optimization is woven into every SEO step – from product pages and collections to localized UX. That means more sales from the same traffic.

Real-time data

Track performance at the SKU level across regions, categories, and campaigns. See what’s ranking, converting, or slowing down – instantly.

Technical SEO

We tackle complexity head-on. From hreflang and schema to faceted navigation, JS rendering, and global indexing – all solved quickly.

AI SEO

Search isn’t just Google anymore. We expand your reach across SGE, Gemini, ChatGPT, Perplexity, and regional AI discovery tools.

International SEO

Built for global growth with hreflang, localized copy, and currency handling – so your brand ranks and sells worldwide.

Local SEO

Capture “near me” searches with GMB optimization, local citations, and geo-specific landing pages that drive purchases.

Shopify SEO

Optimized collections, enhanced schema, and faster load speeds so your Shopify store both ranks higher and converts better.

WooCommerce SEO

Clean URLs, optimized performance, and structured data turn WooCommerce into a strong search performer.

SEO content

Content that ranks and sells – evergreen and seasonal pieces designed for intent, aligned with your product calendar.

Link building

Authoritative backlinks that lift rankings, build trust, and deliver referral traffic – without the heavy lifting.

Maximise your conversion rate. 

How our CRO service works.

1.
STEP 1

Audit

We analyse your website, audience, and user behaviour to uncover what’s working, what’s not, and where visitors drop off.

2.
STEP 2

Implementation

We deliver a clear, actionable CRO roadmap with data-driven recommendations for your website.

3.
STEP 3

Results

With optimised journeys and smarter touch-points, you’ll see higher conversion rates, better ROI, and measurable growth.

Why choose us?

  • Help your other channels flourish

    As a Melbourne CRO agency, we know traffic alone just isn’t enough. By making every click count, we help you squeeze maximum value from your marketing budget, helping you deliver results that matter.

  • Data drives all decisions

    With rigorous CRO audits for ecommerce, we let behavioural data guide every move. No guesswork – just insights that turn clicks into customers and browsers into buyers.

  • We easily identify user pain-points

    We’ll find what’s tripping up your users and fix it fast. From confusing layouts to clunky calls-to-action, every barrier can cost you conversions. We dive deep into your user journey, pinpoint the blockers, and turn frustration into frictionless flow. No more trial and error, just data-driven decisions that get results fast.

  • On-page CRO checklists

    Think of these as our cheat sheets turning every priority page into a high-performing powerhouse. Our on-page CRO checklists are designed to spot opportunities, eliminate friction, and guide your visitors straight to action. Think of them as your step-by-step blueprint for turning traffic into conversions.

  • A/B testing

    We test everything to see what clicks (literally). From headlines and call-to-action buttons to layouts and visuals, we leave nothing to chance. Our rigorous A/B testing process tests different variations against each other to uncover what resonates most with your target customers.

  • We sweat the small stuff

    in CRO, tiny details make a big difference. From button colours to word choice, spacing to speed, the smallest tweaks can have the biggest impact. We obsess over the fine details that others overlook, ensuring every element on your site works together to effortlessly guide your visitors to action.

  • Experts in site performance

    We’re not just about making websites look good – we’re experts in site performance. From speeding up load times to optimising user experiences, we ensure your site is built for both users and search engines. With our SEO and Google ads expertise, we don’t just drive traffic – we make sure your site converts. Whether it’s improving mobile responsiveness, fixing technical SEO issues, or ensuring your site can handle growth, we’re your partner for a faster, smarter, and high-performing online presence.

  • Our values speak for themselves

    We’re a Melbourne CRO agency that’s transparent, approachable, and fun to work with – no confusing jargon, no fluff, and definitely no headaches. Just smart strategy, creative ideas, and results you’ll love. Let’s grab a coffee (or a call) and show you what we mean.

Our solutions

SkuEngine

Power up your product visibility with SEO.

View Packages

CommerceRocket

Accelerate ROAS & ad campaign growth.

View Packages

CheckoutOS

Optimise the full funnel, from click to conversion.

View Packages

Blog

Shopify Plus Guide: Is It Right for You?

The Complete Guide to On-Page SEO for Ecommerce

Local SEO: A Guide to Ranking in Your Area

International SEO Checklist for Ecommerce in 2025

Checklist: How to Optimise an Ecommerce Product Page

Checklist for Choosing the Right Tech SEO Agency

The Future of SEO: How AI is Reshaping Search

How Much to Pay for Ecommerce SEO

The Ultimate Ecommerce SEO Checklist

The Best Ecommerce Platforms for SEO in 2025

10 Actionable Ecommerce SEO Tips Proven to Increase Sales

Shopify SEO Issues: A 2025 Technical SEO Checklist