Google Ads For Home and Garden Brands

Home and garden brands investing heavily in Google Ads often see costs rise faster than returns, especially across competitive home improvement categories. Accounts become complex, product feeds bloat, and performance declines as wasted spend creeps in. Attribution becomes unclear, margins tighten, and teams struggle to identify what is actually driving profit. If this sounds familiar, book a free 30-minute home and garden Google Ads consultation. We will pinpoint exactly where ad spend is leaking and show how to rebuild performance for controlled, profitable scale.

Spending without structure kills margin in home improvement.

Searchflex works with high-growth home and garden brands that rely on Google Ads for revenue but need tighter control over performance. We focus on removing waste across Search, Shopping, and Performance Max by rebuilding account structure, feed logic, and conversion alignment. With direct access to senior specialists, changes are deployed quickly, allowing campaigns to scale without eroding margin. The impact is measurable, with over $10M in revenue supported for ecommerce brands scaling globally. Request a free consultation and regain control of your paid performance.

Free Consultation

Introducing… Commerce Rocket for home & garden brands.

Commerce Rocket is our paid performance infrastructure for home and garden Google Ads. Built for premium D2C brands, it transforms ad spend into a predictable growth engine by aligning Google Ads, Shopping feeds, CRO, and attribution into one connected system. The focus is not more spend. It is a smarter allocation. Available in multiple tiers aligned to your growth stage, Commerce Rocket restructures campaigns at scale across products, collections, and regions. With teams operating from Melbourne, Dubai, and London, optimisation runs continuously while your ads are live.

Tell Me More

Trusted By

View Our Work

Our solutions

SkuEngine

Power up your product visibility with SEO.

View Packages

CommerceRocket

Accelerate ROAS & ad campaign growth.

View Packages

CheckoutOS™

Optimise the full funnel, from click to conversion.

View Packages

Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

View Case Study

PRYA

An 83% increase in international SEO visibility.

View Case Study

Todi & Boys

A 64% increase in year-on-year sash window sales.

View Case Study

Quarry Motors

BMW Part requests up 46% over a year of SEO.

View Case Study

Ecigone

Organic revenue up 43% year-on-year.

View Case Study

Raynes Construction

81% increase in conversions after only 3 months.

View Case Study

UKCN

A 41% increase in organic enquiries after only 6 months.

View Case Study

Our services

Home & Garden Digital Marketing

Boost your online visibility

Home & Garden Ecommerce

Smooth digital shopping experience

Home & Garden SEO

Increase organic search presence

International SEO

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Google Ads built to return profit, not excuses.

Turn ad spend into a growth engine
Unlock ROI across priority product lines
Reduce CAC by 15 to 30 percent over time
Increase purchase-ready traffic
Lower wasted spend across campaigns
Recover six-figure profit lost to inefficiency

Book a free home and garden Google Ads consultation.

Free 30 Minute Consultation

For home and garden brands losing margin to paid inefficiency.

High ad spend and unclear returns
Complex Shopping and PMAX accounts
International paid search complexity
Weak feed structure and targeting
Agency fatigue and low transparency
Growth targets ads cannot sustain

We make paid growth make sense.

As home and garden brands scale beyond £5 to £10M, paid inefficiencies become costly fast. Shopping feeds expand without structure. PMAX absorbs the budget without clarity. Search terms drift away from buyer intent. Attribution becomes unreliable. CAC rises while performance stalls. Teams optimise in silos. Leadership increases spending, hoping for scale. Meanwhile, competitors with tighter systems acquire customers more efficiently and protect margins across home improvement demand.

Let's Fix It

Paid performance built to scale properly.

Home & Garden SEO

Boost search rankings for home and garden brands through technical SEO, content optimisation, and local SEO tactics.

Home & Garden Ecommerce

Grow your ecommerce sales with data-backed strategies designed to increase conversions.

Home & Garden Digital Strategy

Targeted digital marketing for home and garden brands that drives online and in-store results.

Paid & Organic

Paid campaigns are aligned with organic foundations. Google Ads, Shopping, and PMAX are structured to reinforce SEO, reducing waste and improving efficiency.

CRO

Conversion optimisation supports every paid click. From landing pages to PDP structure and checkout flow, the focus is on turning paid traffic into revenue.

Real-time Data

Access SKU-level performance across campaigns, products, and regions. Instantly identify what converts, what wastes budget, and where scale exists.

Technical SEO

Technical foundations support paid performance. Clean structure, schema, and indexation ensure ads land on pages built to convert.

AI SEO

Search behaviour extends beyond traditional ads. Paid visibility is aligned with AI-led discovery platforms to support future demand capture.

International SEO

International structure supports global paid performance. Hreflang, localisation, and currency handling reduce friction across markets.

Local SEO

Local intent is captured through geo-targeted ads and supporting local pages that convert nearby demand into sales.

Shopify SEO

Fast load times, clean schema, and optimised collections improve Quality Score and conversion across paid traffic.

WooCommerce SEO

Structured URLs, strong performance, and clean product data support higher paid efficiency and lower CAC.

Content SEO

Content supports paid campaigns by answering buyer questions and strengthening conversion on paid landing pages.

Link Building

Authority strengthens trust signals that support both organic and paid performance across search, including competitive home improvement queries.

Our reviews

★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

★

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

★

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

★

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

★

"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”

Sasha Garbosa, Co-Founder

★

“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”

Faris Mohammad, Director

★

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

★

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

★

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

STEP 1

Diagnose

We dive deep into your search, site, and spend to expose what’s leaking.

STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Contact

Home and garden Google Ads questions, answered.

Why should home and garden brands rethink their Google Ads strategy?

Google Ads can drive substantial revenue for home and garden brands, but without structure, it quickly becomes a major source of wasted spend. As accounts scale, inefficiencies multiply through poor feed logic, misaligned targeting, and weak conversion paths. Rethinking strategy protects margin, reduces CAC, and allows spend to scale with confidence rather than guesswork.
Can Google Ads still be profitable for home and garden ecommerce?

Yes, but only when campaigns are built around profitability rather than traffic volume. High-intent Search, Shopping, and PMAX campaigns can outperform other channels when feed structure, targeting, and landing pages are aligned. Profitability comes from controlling spend, prioritising the right products, and ensuring traffic converts efficiently.
How is Commerce Rocket different from typical Google Ads management?

Most Google Ads management focuses on incremental tweaks and surface-level optimisation. Commerce Rocket rebuilds paid performance as a system. Feeds, campaigns, targeting, and attribution are restructured together so every pound spent is accountable. Clients work directly with senior operators focused on commercial outcomes, not activity reports.
How quickly can home and garden Google Ads improvements show results?

Paid performance improvements can appear quickly once structural changes are implemented. Brands often see early gains within weeks through feed optimisation, campaign restructuring, and improved conversion paths. Results continue to compound as refinements roll out.
How do you measure success in home and garden Google Ads?

Success is measured through revenue, CAC, and contribution margin. Performance is tracked at SKU and product levels, showing exactly which campaigns drive profit and which drain budget. Reporting focuses on outcomes that impact the bottom line.
Do you manage Shopping and Performance Max campaigns?

Yes. Google Shopping and Performance Max campaigns are rebuilt and managed with a focus on feed quality, product prioritisation, and profitability. PMAX is used deliberately, not blindly.
Can you support international home and garden Google Ads accounts?

Yes. International Google Ads are managed across London, Dubai, and Australia. Market-specific structure, localisation, and currency handling allow campaigns to scale without waste.
Is development support needed for Google Ads optimisation?

Yes. Strong paid performance relies on fast pages, clean structure, and accurate tracking. Development support enables proper optimisation of landing pages, feeds, and conversion paths.
Do you optimise landing pages for paid traffic?

Yes. Landing pages are optimised for relevance, site speed, and conversion. Paid traffic only performs when the experience matches intent.
How is AI used in home and garden Google Ads?

AI supports bidding, insight, and prioritisation, while decisions remain operator-led. Strategy, structure, and budget control are managed by experienced specialists to protect performance.
Can I see real home and garden Google Ads results?

Yes. We share real ecommerce case studies showing improvements in CAC, revenue, and paid efficiency across home and garden brands.
Do you guarantee Google Ads results?

We guarantee strategy and execution. If performance does not improve within 90 days after implementation, and recommendations have been actioned, we continue working at no cost until progress is achieved.