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Google Ads For Food & Drink Brands

Food and drink brands spending heavily on Google Ads often see costs rise faster than revenue. Campaign structures grow messy, product feeds expand without logic, and performance declines as wasted spend increases. Attribution becomes unclear, margins tighten, and teams struggle to see which ads actually drive profitable sales. If this sounds familiar, book a free 30-minute food and drink Google Ads consultation. We will identify exactly where spending is leaking and how to rebuild campaigns for controlled, profitable scale.

We make your Google Ads taste irresistible.

Searchflex works with growth-focused food and drink brands that rely on Google Ads to drive ecommerce revenue but need stronger control over performance. We reduce waste across Search, Shopping, and Performance Max by rebuilding account structure, feed logic, and conversion alignment. With direct access to senior specialists, changes are implemented quickly, allowing campaigns to scale without damaging margins. The impact is measurable. Over $10M in revenue is supported for globally scaling ecommerce brands. Request a free consultation and regain control of your paid performance.

Free Consultation

Commerce Rocket for food and drink.

Commerce Rocket is our paid performance infrastructure for food and drink Google Ads. Built for ecommerce brands selling at scale, it turns ad spend into a predictable growth system by aligning Google Ads, Shopping feeds, CRO, and attribution into one framework. The focus is not on higher spend. It is a smarter allocation. Available across multiple tiers aligned to growth stage, Commerce Rocket restructures campaigns at scale across products, categories, and regions. With teams operating from Melbourne, Dubai, and London, optimisation runs continuously while your ads are live.

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Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS™

Optimise the full funnel, from click to conversion.

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Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys 

A 64% increase in year-on-year sash window sales.

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Quarry Motors 

BMW Part requests up 46% over a year of SEO.

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Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN 

A 41% increase in organic enquiries after only 6 months.

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Our services

Food & Drink Digital Marketing

Grow your brand visibility

Food & Drink Ecommerce

Streamlined online purchasing journey

Food & Drink SEO

Improve search engine rankings

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Because page two doesn’t get orders.

  • Turn ad spend into growth
  • Unlock ROI across priority products
  • Reduce acquisition costs over time
  • Increase purchase-ready traffic
  • Lower wasted spend consistently
  • Recover profit lost to inefficiency

Book a free food and drink Google Ads consultation.

Google Ads designed for food and drink brands with…

  • High ad spend and unclear returns
  • Complex Shopping and PMAX structures
  • International paid search complexity
  • Weak feed structure and targeting
  • Agency fatigue and low transparency
  • Growth targets ads cannot sustain

We season our ads wisely.

As food and drink brands scale beyond £5–10M, paid inefficiencies become expensive quickly. Shopping feeds expand without prioritisation. Performance Max absorbs budget without clarity. Search terms drift away from buyer intent. Attribution becomes unreliable. Acquisition costs rise while revenue growth slows. Teams optimise in silos. Leadership increases spend hoping the scale will follow. Meanwhile, competitors with tighter systems acquire customers more efficiently and protect margin.

Let's Fix It

Google Ads that help hungry customers find you.

Food & Drink SEO

Strengthen organic visibility for food and beverage brands through technical SEO, content optimisation, and local search strategies.

Food & Drink Ecommerce

Enhance your food and drink ecommerce results with data-led strategies designed to increase conversions and revenue.

Food & Drink Digital Strategy

Results-focused digital marketing for food and drink brands that connects you with customers both online and in-store.

Paid & Organic

Paid campaigns are aligned with the organic structure. We connect Google Ads, Shopping, and Performance Max to SEO foundations to reduce waste and improve efficiency.

CRO

Conversion optimisation supports every paid click. From landing pages to product layouts and checkout flow, we focus on turning paid traffic into revenue.

Real-time Data

Access product-level performance across campaigns, regions, and categories. Instantly see what converts, what wastes budget, and where scale is possible.

Technical SEO

Technical foundations support paid performance. Clean structure, schema, and indexation ensure ads land on pages built to convert.

AI SEO

Search behaviour extends beyond traditional ads. We align paid visibility with AI-led discovery platforms to support future demand capture.

International SEO

International structure supports global paid performance. Localisation, hreflang, and currency handling reduce friction across markets.

Local SEO

Local intent is captured through geo-targeted ads and supporting location pages that convert nearby demand into sales.

Shopify SEO

Fast load times, clean schema, and optimised collections improve Quality Score and conversion from paid traffic.

WooCommerce SEO

Structured URLs, strong performance, and clean product data support higher paid efficiency and lower acquisition costs.

Content SEO

Content supports paid campaigns by answering buyer questions and strengthening conversion on paid landing pages.

Link Building

Authority strengthens trust signals that support both organic and paid performance across search.

Our reviews

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”

Sasha Garbosa, Co-Founder

“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”

Faris Mohammad, Director

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

1.
STEP 1

Diagnose 

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Food and drink Google Ads questions, answered.

  • Why should food and drink brands rethink their Google Ads strategy?

    Google Ads can drive significant revenue for food and drink brands, but without structure, it becomes a major source of wasted spend. As accounts grow, inefficiencies increase through poor feed logic, misaligned targeting, and weak conversion paths. Rethinking strategy helps brands protect margin, reduce acquisition costs, and scale spend with confidence rather than guesswork.

  • Can Google Ads still be profitable for food and drink ecommerce?

    Yes, but only when campaigns are built around profitability rather than traffic volume. High-intent Search, Shopping, and Performance Max campaigns outperform other channels when feed structure, targeting, and landing pages are aligned. Profitability comes from controlling spend, prioritising the right products, and ensuring traffic converts efficiently.

  • How is Commerce Rocket different from standard Google Ads management?

    Most Google Ads management focuses on incremental changes and surface-level optimisation. Commerce Rocket rebuilds paid performance as a system. We restructure feeds, campaigns, targeting, and attribution together so every pound spent is accountable. Clients work directly with senior operators focused on commercial outcomes, not activity reports.

  • How quickly can food and drink Google Ads improvements show results?

    Paid performance improvements can appear quickly once structural changes are implemented. Brands often see early gains within weeks through feed optimisation, campaign restructuring, and improved conversion paths. Performance continues to compound as refinements roll out.

  • How do you measure success in food and drink Google Ads?

    Success is measured through revenue, acquisition cost, and contribution margin. We track performance at the product and category levels, showing exactly which campaigns generate profit and which drain budget. Reporting focuses on outcomes that impact the bottom line.

  • Do you manage Shopping and Performance Max campaigns?

    Yes. We rebuild and manage Google Shopping and Performance Max campaigns with a focus on feed quality, product prioritisation, and profitability. Performance Max is used deliberately, not blindly.

  • Can you support international food and drink Google Ads accounts?

    Yes. We manage international Google Ads across London, Dubai, and Australia. Market-specific structure, localisation, and currency handling allow campaigns to scale without waste.

  • Is development support required for Google Ads optimisation?

    Yes. Strong paid performance relies on fast pages, clean structure, and accurate tracking. Development support allows landing pages, feeds, and conversion paths to be optimised correctly.

  • Do you optimise landing pages for paid food and drink traffic?

    Yes. Landing pages are optimised for relevance, site speed, and conversion. Paid traffic only performs when the experience matches user intent.

  • How is AI used in food and drink Google Ads?

    AI supports bidding, insight, and prioritisation, while decisions remain operator-led. Strategy, structure, and budget control are handled by experienced specialists to protect performance.

  • Can I see real food and drink Google Ads results?

    Yes. We share real ecommerce case studies showing improvements in acquisition costs, revenue, and paid efficiency across food and drink brands.

  • Do you guarantee Google Ads results?

    We guarantee execution and strategy. If performance does not improve within ninety days after implementation and recommendations are actioned, we continue working at no cost until progress is achieved.

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Contact details

MELBOURNE

Floor 29
85 Gladstone Street
South Melbourne
VIC 3205

E: hello@searchflex.com

LONDON 

Searchflex
Shoreditch Exchange
London
E2 8JF

E: hello@searchflex.com