Ecommerce SEO Services Melbourne

Melbourne ecommerce brands scaling fast are often sitting on millions of dollars in missed organic revenue. Their SEO looks fine, but underneath, the site is a mess. No clear ownership. No real strategy. Years of ignored technical SEO debt. Paid and influencer spend keep rising while organic doesn’t pull its weight. If that’s your reality, book a free 15-minute consultation. We’ll show you exactly where your ecommerce SEO is leaking profit – and how to fix it fast.

Your ecommerce SEO isn’t slow, it’s broken.

Most Australian D2C brands pushing past 7 or 8 figures are quietly bleeding margin through underperforming SEO. Category pages are buried. Products load slow. International SEO is a mess. And content? It gets produced – but never converts. Meanwhile, paid search keeps scaling, CAC creeps up, and SEO becomes a low-priority line item nobody really owns. Agencies say “SEO takes time”. Your dev team says they’ll look at it next sprint. And your competitors? They outrank, outconvert, and outperform you on your best selling products.

Let's Fix It

Expert ecommerce SEO services in Melbourne.

Turn SEO into a sales engine
Unlock full catalogue visibility
Reduce blended CAC by 15–30%
Fix years of tech SEO debt
Increase international visibility
Place your brand in AI search

Our services

Ecommerce SEO

Build SEO infrastructure

International SEO

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO

Promote your products in AI

CRO & UX

Convert more online customers

Google Ads

Improve your adword returns

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

Attribution

Attribution you can rely on

SKUEngine for Melbourne D2C brands.

SKUEngine is our performance infrastructure for ecommerce SEO in Melbourne – built specifically for Aussie D2C brands to reduce CAC, increase profitability, and turn organic into a growth engine. It connects Technical SEO, content strategy, and CRO into one system – engineered to rank the right pages and turn traffic into sales. Available in three tiers based on your revenue stage and growth goals, SKUEngine deploys wholesale changes fast – across thousands of SKUs, categories, and markets. Book a free 15-minute consultation. We’ll show you exactly how SKUEngine works – and where your current SEO system is leaking revenue.

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Ecommerce SEO built for Melbourne brands with…

Shopify stores that no one can find
Products buried deep in search
Broken hreflang across regions
Content that doesn’t convert
No visibility & slow devs
Growth plans with global pressure

Book a free ecommerce SEO consultation.

Free 15 Minute Consultation

Melbourne-based ecommerce SEO services.

Searchflex is a lean team of AI-powered ecommerce SEO specialists – with hubs in Melbourne, Dubai, and London. We rebuild ecommerce SEO infrastructure across product, content, data, and conversion rate optimisation – with a bias for speed, clarity, and ROI. We don’t write basic blog posts. We don’t deliver shallow audits. We fix what’s broken – and we show you exactly what’s moving revenue. $20M+ in organic revenue recovered for high-growth ecommerce brands. And we’re just getting started.

Free Consultation

Our work

PRYA

An 83% increase in international SEO visibility.

View Case Study

Todi & Boys

A 64% increase in year-on-year sash window sales.

View Case Study

Quarry Motors

BMW Part requests up 46% over a year of SEO.

View Case Study

Ecigone

Organic revenue up 43% year-on-year.

View Case Study

Raynes Construction

81% increase in conversions after only 3 months.

View Case Study

UKCN

A 41% increase in organic enquiries after only 6 months.

View Case Study

Ecommerce SEO services in Melbourne.

Site architecture

We rebuild your structure around how customers actually search. Clean internal linking. Faceted navigation that doesn’t kill crawl budgets. Pages built to rank, convert, and scale – not just look good.

Performance

SEO and Google Ads shouldn’t fight for budget. We align PMAX, branded search, and Shopping to support organic – not compete. Smarter budgets. Better CAC. Stronger blended ROAS.

CRO

Traffic without conversions is wasted. We bake CRO into every layer – from collection layouts to PDP UX. Better structure. Higher AOV. More sales.

Data Infrastructure

We kill guesswork. You get SKU-level visibility on what’s ranking, converting, or draining ROI. Real-time insight by product, category, market, and content type.

Technical SEO

Most SEO issues are ignored because they’re “too technical”. We don’t ignore them – we fix them. From crawl traps to schema, broken canonicals to JS bloat – fast.

AI & SXO

Search is changing – fast. We optimise your site for AI discovery: SGE, Gemini, ChatGPT, and beyond. You won’t just rank. You’ll show up where your customers start conversations.

International SEO

Structure your site to win in multiple markets. From hreflang and geo-targeted content to currency and localisation strategies, we make sure your store speaks the right language.

Local SEO

From GMB optimisation and local citations to location landing pages and geo-specific keyword targeting, we turn “near me” searches into in-store and online sales.

Shopify SEO

We optimise Shopify stores from theme structure to app load speed, product schema to collection architecture. Your store will load fast, rank high, and convert better.

WooCommerce SEO

We bring WooCommerce sites to life with SEO that’s built into every product, category, and blog. From clean permalink structures to lightning-fast performance.

SEO Content

From evergreen blog content that builds topical authority to seasonal campaigns that capture peak search demand, we create assets that rank, resonate, and convert.

Authority

We earn high-authority, relevant backlinks that strengthen your domain, build trust, and push rankings higher – without spammy tactics.

Our reviews

★

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings"

Laura H, Marketing Director

★

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Joinery Expert

★

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

★

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

★

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

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