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Ecommerce A/B Testing Services

Many ecommerce brands don’t test. They guess. They redesign, relaunch, and rebuild – hoping conversion rates improve. But hope isn’t a strategy. While traffic climbs and CAC rises, your site’s leaking sales every day. If your store is scaling but underperforming, book a free 15-minute CRO consultation. We’ll show you what’s broken – and what to test next to unlock instant revenue across your store.

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We don’t optimise CRO. We engineer it.

Searchflex isn’t a design agency. We don’t pitch “UX refreshes”. We install performance systems that show you exactly what works – and remove what doesn’t. Every test we run is tied to revenue. Every variation built to convert. Every insight backed by data. You don’t need another opinion. You need proof.

Free Consultation

Your traffic isn’t the problem. Your store is.

You’re spending more on paid channels. SEO is still kicking in. But your conversion rate? Stuck. Product pages get clicks but not carts. Mobile UX is clunky. Your PDP scrolls forever. Nobody watches your videos. And your dev team’s “optimisation” plan? A new banner. You don’t need prettier pages. You need to know what works. What converts. What actually moves sales. CRO isn’t a guessing game. It’s using proven UX playbooks to better understand your customer’s online shopping needs.

Let's Fix It

We install expert ecommerce testing systems.

  • Turn store data into sales
  • Run high-impact A/B tests
  • Identify and fix friction points
  • Increase AOV & conversion rate
  • Reduce blended CACs
  • Deliver results traced to revenue

Our services

Ecommerce SEO

Build SEO infrastructure

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Ads

Improve your adword returns

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Expert A/B testing for ecommerce brands.

CheckoutOS is our A/B testing system for ecommerce brands doing $500k–$50M+ in revenue – engineered to increase conversion, AOV, and revenue per session without endless redesigns. We install rapid testing systems that combine CRO, analytics, UX research, and actual customer behaviour – so you stop guessing and start scaling. Book a free 15-minute consultation. We’ll show you exactly what to test next.

Tell Me More

We’re built for ecommerce brands with…

  • Scaling traffic, flat conversions
  • Underperforming add-to-carts
  • Mobile issues are killing revenue
  • Conflicting CRO advice
  • No A/B testing infrastructure
  • Product pages that don’t convert

Book a free ecommerce A/B testing consultation.

Our work

PRYA

An 83% increase in international SEO visibility.

View Case Study

Todi & Boys 

A 64% increase in year-on-year sash window sales.

View Case Study

Quarry Motors 

BMW Part requests up 46% over a year of SEO.

View Case Study

Ecigone

Organic revenue up 43% year-on-year.

View Case Study

Raynes Construction

81% increase in conversions after only 3 months.

View Case Study

UKCN 

A 41% increase in organic enquiries after only 6 months.

View Case Study

Ecommerce AB Testing as part of CheckoutOS. 

Paid & organic

SEO and paid campaigns should fuel each other. We connect PMAX and Google Shopping with your organic setup – lowering CAC and lifting margins.

CRO

Conversion Rate Optimization is built into every SEO step – from product detail pages to category layouts and region-specific UX. Turn existing traffic into more buyers.

Real-time data

Granular SKU-level reporting across markets, categories, and campaigns. Instantly see what’s ranking, converting, or underperforming.

Technical SEO

We tackle complexity head-on. Hreflang, schema, faceted navigation, JavaScript rendering, international indexing – handled quickly and correctly.

AI SEO

Search now goes beyond Google. We boost discoverability across SGE, Gemini, ChatGPT, Perplexity, and regional AI-driven platforms.

International SEO

Tailored for every global market with hreflang, localized content, and multi-currency readiness – so your brand ranks and sells worldwide.

Local SEO

Capture “near me” searches through GMB optimization, local citations, and geo-focused landing pages that convert to sales.

Shopify SEO

Faster load speeds, enhanced schema, and refined collection setups that help Shopify sites rank higher and sell more.

WooCommerce SEO

Clean URLs, speed optimization, and structured product data that turn WooCommerce stores into ranking engines.

SEO content

Both evergreen and seasonal content crafted to rank, meet buyer intent, and fit your product release calendar.

Link building

Authoritative backlinks that strengthen rankings, build trust, and deliver referral traffic – minus the hassle.

Our reviews

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings"

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Joinery Expert

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Your A/B Testing questions, answered.

  • Will A/B testing actually make me more money, or is it just a nice-to-have?

    A/B testing is one of the fastest ways to turn existing traffic into more revenue. You are already paying for clicks from Google ads, Meta, or email campaigns. If your site converts 2% today and we push that to 3% through testing, that is a 50% increase in sales without a single extra ad pound spent. Ecommerce leaders do not see testing as optional; they see it as a direct revenue lever.

  • How quickly can I see results from A/B testing?

    Most clients see meaningful revenue lifts within the first 30 to 60 days. Unlike SEO or paid ads, where results compound over months, A/B testing gives near-instant insight into what makes shoppers buy. For example, changing product page layouts, trust signals, or checkout steps often produces a measurable uplift within a single testing cycle.

  • Why wouldn’t I just copy what my competitors are doing instead of testing?

    Because you do not know if their site is converting profitably, and your customers are not their customers. Copying risks replicating their mistakes. Testing removes the guesswork and validates what your buyers respond to. That is why ecommerce leaders treat testing as a competitive moat: they learn faster, adapt faster, and leave rivals guessing.

  • Isn’t A/B testing just changing button colours and headlines?

    No. The biggest wins come from testing what truly moves revenue, such as product discovery, checkout flow, shipping clarity, and pricing psychology. Yes, we will refine micro-elements like call-to-action text, but the real growth comes when you solve the friction points that cause baskets to be abandoned. One client saw a 27% uplift in completed checkouts just by restructuring delivery options.

  • What kind of ROI can I realistically expect?

    Well-run A/B testing typically delivers 10x or more ROI. For context, if you run $50k in ad spend every month, even a 15% uplift in conversion rates adds an extra $90k to $150k in annual revenue without increasing spend. That is why ecommerce CEOs call testing a profit multiplier; it compounds every single acquisition channel you already invest in.

  • Can A/B testing scale with my ecommerce growth?

    Absolutely. The bigger your traffic, the more powerful the impact. At scale, we can test multiple elements simultaneously and compound small uplifts into huge annual gains. Think of it this way: optimising at $1m revenue adds six figures. Optimising at $10m adds millions. Growth-focused brands use testing to keep margins high while competitors drown in rising ad costs.

  • Where is Searchflex currently located?

    Searchflex operates out of Melbourne, Dubai, and London, locations chosen to match customers’ time zones. This positioning enables faster execution, deeper insights, and continuous market coverage.

  • Where are your clients based?

    We work with clients in the UK, the US, the UAE, and Australia, while our systems are built to function globally. From managing thousands of SKUs across regions to testing new markets, our frameworks adapt smoothly. Clients partner with us because we focus on expanding profitable reach, delivering consistent growth across multiple territories.

Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS

Optimise the full funnel, from click to conversion.

View Packages

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