Ecommerce SEO Insights

How to Optimise for AI Search Engines: The Ecommerce Guide to Getting Recommended, Not Just Ranked

If you want to optimise for AI search engines, the work sits in a different place from where most ecommerce teams look for it.

25 ChatGPT Stats for 2026 (And What They Mean If You Sell Online)

Looking for the ChatGPT stats that actually affect your store? Here they are. ChatGPT now reaches around 900 million people every week, and a growing slice of that audience lands on product pages ready to buy.

How to Check On-Page SEO on an Ecommerce Site

To check on-page SEO on an ecommerce site, you check the templates that build your pages, not each page on its own.

How to Conduct a Technical SEO Audit That Finds Revenue, Not Just Issues

Knowing how to conduct a technical SEO audit comes down to one skill: deciding which problems are actually costing you money.

What Is Technical SEO, and Why Does Getting It Wrong Cost Ecommerce Brands Revenue

What is technical SEO? It is the work that makes sure search engines can crawl, index, and render your store the way you intend, so the rest of your search investment actually counts.

Best Shopify SEO Apps in 2026: What They Actually Do

The best Shopify SEO apps in 2026 are TinyIMG, Avada SEO Suite, Sherpas Smart SEO, Booster SEO, SEO Manager, and a dedicated schema app like JSON-LD for SEO.

Google Shopping Campaigns: Why Most Ecommerce Brands Are Optimising the Wrong Layer

Most ecommerce brands optimise their Google Shopping campaigns from the top down. They adjust bids, test Performance Max, and restructure ad groups. ROAS still drifts. The product feed is where performance is actually won or lost.

Ecommerce KPIs for the AI Search Era: What to Track in 2026

Ecommerce KPIs for the AI search era look very different from the ones marketers tracked five years ago. Search has changed.

Generative Engine Optimisation for Ecommerce: What You Need to Know

Generative engine optimisation is how your products get named inside an AI answer instead of being left out of one.

The December 2025 Ecommerce Reset: Why Most Brands Are Still Misdiagnosing What Happened

Google’s December 2025 core update effectively reset large parts of ecommerce SEO. Want to know more? well you’re in the right place.