Ecommerce SEO Insights

Ecommerce KPIs for the AI Search Era: What to Track in 2026

Ecommerce KPIs for the AI search era look very different from the ones marketers tracked five years ago. Search has changed.

Generative Engine Optimisation for Ecommerce: What You Need to Know

Generative engine optimisation is how your products get named inside an AI answer instead of being left out of one.

The December 2025 Ecommerce Reset: Why Most Brands Are Still Misdiagnosing What Happened

Google’s December 2025 core update effectively reset large parts of ecommerce SEO. Want to know more? well you’re in the right place.

AI Search Won’t Save Weak Ecommerce Infrastructure

A lot of ecommerce teams are currently having some version of the same conversation: We need an AI ecommerce SEO strategy. The instinct is right. The framing is usually wrong.

Shopify Agentic Storefronts: The Infrastructure Checklist Before You Toggle It On

Shopify’s Agentic Storefronts are one of the most significant distribution developments Shopify has shipped in years. Learn more here.

The March 2026 Google Core Update: What Actually Changed For Ecommerce Brands

Most post-core-update analysis follows the same pattern: visibility charts, lists of winners and losers, generic advice about helpful SEO content, and recommendations to improve quality. Not this one.

E-E-A-T In Ecommerce Guide: What You Need To Know

Google’s recent core updates changed how ecommerce brands compete in organic search. For years, many stores ranked product and collection pages primarily through technical SEO, internal linking, and on-page SEO. That still matters – but it is no longer enough in competitive categories.

ROAS Is Lying: How Branded Search Cannibalisation Quietly Distorts Ecommerce Growth

One of the most misleading numbers in ecommerce is blended ROAS. Not because ROAS itself is useless.

What Is Ecommerce Search Infrastructure? (And Why Most Brands Never Diagnose It)

Most ecommerce brands don’t have a traffic problem. They have a structural visibility problem.

Is Shopify Bad For SEO? Here’s The Honest Answer

By no means is Shopify a bad platform for SEO. But unoptimised Shopify SEO can cause significant challenges when scaling your store.