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Ecommerce SEO Services In London

Fast-scaling retail brands in London are often sitting on 6-7 figures in missed revenue from ecommerce organic search. Their SEO looks fine, but underneath, the foundation’s crumbling. No clear ownership. No cohesive strategy. Years of neglected technical SEO. Paid search and influencer spend keep rising while organic is stuck in second gear. If that’s your reality, book a free 30-minute consultation. We’ll show you exactly where your ecommerce SEO is leaking profit – and how to fix it fast.

Your ecommerce SEO isn’t slow. It’s broken.

Most UK ecommerce brands pushing past £500k/month are quietly bleeding margin through underperforming SEO. Collection pages don’t rank. Internal linking is a mess. International SEO is a disaster. Pages load slow. Content gets created – but never converts. Meanwhile, CAC rises, paid becomes your only growth lever, and SEO becomes a low-ownership afterthought. Agencies say “SEO takes time”. Internal teams say they’ll fix it later. Meanwhile, your competitors outrank you, outspend you, and outperform you – on your own bestsellers.

Let's Fix It

We install expert ecommerce SEO systems.

  • Turn SEO into scalable sales
  • Unlock full SKU visibility
  • Reduce blended CAC by 15–30%
  • Fix years of tech SEO debt
  • Boost international SEO revenue
  • Place your brand in AI search

Trusted By

View Our Work

Our services

Ecommerce SEO

Build SEO infrastructure

International SEO 

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO 

Promote your products in AI

CRO & UX

Convert more online customers

Google Ads

Improve your adword returns

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO 

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

SKUEngine for D2C brands in London.

SKUEngine is our ecommerce SEO infrastructure – built specifically for D2C and omnichannel brands in the UK. It connects Technical SEO, content strategy, and CRO into one unified system – engineered to rank the right pages, increase visibility, and convert traffic into revenue. Delivered in three tiers aligned to your revenue stage and growth goals, SKUEngine deploys wholesale change – fast. Across thousands of SKUs, categories, and markets. Book your free 30-minute consultation. We’ll show you exactly where your SEO is leaking – and how SKUEngine fixes it.

Tell Me More

Ecommerce SEO built for London brands with…

  • Shopify stores no one can find
  • Products buried on page two
  • Invisible collection pages
  • Content that doesn’t convert
  • No clear SEO ownership
  • Aggressive growth plans

Book a free ecommerce SEO consultation.

London-based ecommerce SEO specialists.

Searchflex is a lean team of AI-powered ecommerce SEO specialists – with boots on the ground in London, and global support from hubs in Dubai and Melbourne. We rebuild ecommerce SEO infrastructure across product visibility, SEO content, CRO, and data – with speed, precision, and a focus on revenue. No recycled audits. No endless blog spam. Just SEO that has scaled £10M+ in new organic revenue and counting.

Free Consultation

Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

View Case Study

PRYA

An 83% increase in international SEO visibility.

View Case Study

Todi & Boys 

A 64% increase in year-on-year sash window sales.

View Case Study

Quarry Motors 

BMW Part requests up 46% over a year of SEO.

View Case Study

Ecigone

Organic revenue up 43% year-on-year.

View Case Study

Raynes Construction

81% increase in conversions after only 3 months.

View Case Study

UKCN 

A 41% increase in organic enquiries after only 6 months.

View Case Study

Ecommerce SEO services in London.

Search architecture

We rebuild your structure around how UK customers actually search. Clean internal linking. Smart faceted navigation. Pages built to rank, convert, and scale – not just look pretty.

Performance

We align SEO with paid search – so PMAX and organic work together, not against each other. Smarter spending. Lower CAC. Higher return.

CRO

CRO baked into every page – so more of your traffic becomes revenue. Stronger AOV. Faster checkout. Higher LTV.

Data

You get SKU-level clarity on what’s working, what’s wasting budget, and where to scale next. No more guessing. Just action.

Technical SEO

We fix the issues others avoid: JS bloat, crawl traps, broken canonicals, and schema gaps. Fast execution. No dev delays.

AI & SXO

SEO is changing – fast. We optimise for AI-led search: SGE, Gemini, Perplexity, and ChatGPT. Your brand shows up where the next wave of buying decisions starts.

International SEO

Optimised for every market with hreflang, localised content, and currency handling – so you rank and sell globally.

Local SEO

Win “near me” searches with GMB optimisation, local citations, and geo-targeted pages that drive sales.

Shopify SEO

Faster load times, better schema, and optimised collections to make Shopify stores rank and convert.

WooCommerce SEO

Clean URLs, fast performance, and structured product data that turn WooCommerce into an organic revenue machine.

SEO Content

Evergreen and seasonal content built to rank, match buyer intent, and align with your product calendar.

Digital PR

High-authority backlinks that grow rankings, trust, and referral traffic – without spam.

Our reviews

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

1.
STEP 1

Diagnose 

We dive deep into your search, site, and spend to expose what’s leaking.

2.
STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

3.
STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Common questions from London brands.

  • Why would a London-based ecommerce brand work with Searchflex?

    Ecommerce teams, whether industry leaders or challenger brands, come to us when organic growth stalls, reporting a lack of clarity, or organic performance is no longer keeping up with paid search and meta. We plug in as a specialist layer, focused on ecommerce SEO, Google Ads, conversion optimisation, and performance marketing, and reporting that ties activity back to revenue rather than surface-level metrics.

    For London based brands operating in competitive markets like fashion or jewellery, this often means reworking core SEO foundations while aligning closely with commercial goals to treat ecommerce SEO like the performance channel it should be.

  • What does a partnership with Searchflex look like?

    For ecommerce SEO in London, we work closely with marketing teams, founders, creatives, and developers. You deal directly with specialists, not account managers. Work is planned around commercial priorities, then executed quickly with clear ownership on both sides.

    Reporting focuses on what matters, including organic revenue, category performance, and opportunities across your wider ecommerce ecosystem. Many clients treat us as an extension of their internal team rather than an external supplier.

  • How do you measure ecommerce seo success for London clients?

    Success is measured commercially across our London ecommerce SEO services. Rankings and traffic are useful signals, but they are not the goal. We track performance at page, category, and product levels, tying SEO activity back to revenue, margin, company objectives, and long-term growth.

    This approach is especially important for brands running paid media alongside SEO, where reducing reliance on ads and improving overall CACs and efficiency is often the main objective.

  • Can you support London brands operating internationally?

    Yes. Many of our London-based partners sell across multiple regions and markets. International SEO is built into how we work, from technical SEO structure and hreflang through to market-specific SEO content and reporting.

    This often overlaps with wider ecommerce SEO work, ensuring growth in new regions and markets does not come at the expense of existing visibility.

  • Do you work with specific industries in London?

    We work with a wide range of industries, such as automotive and tech, but have deep experience with fashion and jewellery brands in particular. These sectors tend to face intense competition, fast product cycles, and high customer acquisition costs, which makes strong organic performance critical.

    Our approach for ecommerce SEO services in London adapts to the realities of each industry, while keeping the underlying strategy consistent and scalable.

  • How quickly can we expect to see results?

    We have proven systems for tackling ecommerce SEO problems. Early improvements often come from fixing technical SEO issues, improving internal linking, and refocusing high-intent pages. For many brands, this can lead to visible movement within weeks, with clearer revenue impact over the following months.

    Timelines depend on your starting point, internal resources, and the speed at which changes can be implemented, but progress will always be measurable and transparent.

  • Will you work with our existing agency or in-house team?

    Yes. For London ecommerce SEO – we frequently work alongside in-house teams, developers, and other agencies. Our role is to provide clarity, specialist execution, and strategic direction, not to create friction.

    When teams are aligned, implementation is faster, and results follow sooner. So we’re team players all the way.

  • What types of services can London brands access?

    For ecommerce SEO in London, clients typically engage us for ecommerce SEO, technical SEO, content strategy, CRO support, and paid search alignment. These services work best when connected, rather than treated as separate channels.

    Depending on your goals, this can also extend into industry-specific strategies for fashion or jewellery brands, as well as international growth planning.

  • What makes Searchflex different?

    Our ecommerce SEO services in London never offer surface-level optimisations – we engineer long-term ecommerce infrastructure that scales with your business. With a global footprint, we’re awake and active when your customers are, ensuring 24/7 coverage. We integrate directly into your Slack, operating as an extension of your team, and we cut through vanity metrics to report on one thing that matters: ROI.

  • Where are your clients based?

    We work with ecommerce brands across the UK, Europe, the Middle East, and Australia. While many of our clients are based in London, a large proportion operate nationally or internationally, often selling across multiple markets.

    Our setup allows us to support brands wherever they are based. With teams across London, Dubai, and Melbourne, we work across time zones and regions, and regularly support international SEO strategies for brands scaling beyond a single market.

  • Do you offer audits or initial reviews before committing?

    Yes. Most London ecommerce brands we work with want clarity before making a longer commitment. We start with an initial review that looks at technical foundations, category and product visibility, internal linking, and performance gaps across organic search.

    This gives you a clear view of where growth is being held back and what would have the biggest commercial impact if addressed first. It also lets both sides confirm there is a strong strategic fit before moving forward.

  • How do you prioritise SEO work for ecommerce brands?

    For ecommerce SEO in London, we prioritise based on impact and return vs reward, not volume of tasks. Revenue-driving pages always come first. That typically means technical fixes across category pages, product templates, navigation structure, and internal linking before layering in supporting content.

    Once those foundations are working properly, we expand into content and authority building, which supports discoverability and conversion. This approach keeps effort focused on what actually drives growth rather than busywork that looks good in reports but changes very little.

  • Can you help migrate our ecommerce site without losing rankings?

    Yes. Site migrations are one of the highest risk moments for ecommerce brands, especially during redesigns or platform changes. As part of our London based ecommerce SEO service, we plan and manage migrations to protect existing visibility while setting the new site up for stronger performance long term.

    That includes URL mapping, technical checks, internal linking, indexation control, and post-launch monitoring. When handled properly, migrations do not need to result in lost rankings or traffic.

  • How do you approach content strategy for ecommerce?

    Content strategy is built around commercial intent. We focus on balancing SEO, brand, and conversion rather than producing content for its own sake. That means prioritising pages that help customers discover products, understand value, and move closer to purchase.

    For ecommerce brands, content often supports category and product visibility, international expansion, and authority building. Every piece has a clear role within the wider growth system.

  • Do you support Shopify, Magento, WooCommerce, and headless builds?

    Yes. We work across Shopify SEO, Magento, WooCommerce, and headless setups. Each platform has different technical considerations, but the principles of effective ecommerce SEO remain the same when implemented correctly.

    We work closely with developers to ensure sites are crawlable, fast, and structured in a way that supports long-term growth. This makes collaboration smoother for technical teams and reduces friction during implementation.

  • What kind of results have you driven for other London ecommerce brands?

    We focus on outcomes tied to revenue rather than surface-level metrics. For London-based ecommerce brands, this has included increases in organic revenue, stronger category visibility, improved conversion rates, and reduced reliance on paid media. For example, Varley saw a 77% increase in global non-branded clicks after only 90 days.

    Results vary based on starting point and resources, but the goal is always the same. Clear commercial impact that can be measured and sustained over time. To put it simply, we offer the best ecommerce SEO London has to offer.

  • Can you help us grow outside of London, too?

    We support global expansion through international SEO, technical SEO structure, market-specific content, and reporting that keeps performance clear across regions without diluting existing visibility.

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Contact details

MELBOURNE

Floor 29
85 Gladstone Street
South Melbourne
VIC 3205

E: hello@searchflex.com

LONDON 

Searchflex
Shoreditch Exchange
London
E2 8JF

E: hello@searchflex.com