Ecommerce Services For Home & Garden Brands.

Many home and garden brands invest heavily in their online stores but still struggle to convert visitors into customers. Slow load times, poor performance, and disorganised product data limit conversions across the site. As competitors sharpen their ecommerce execution in home improvement categories, your online experience needs to keep pace. Book a free 30-minute home and garden ecommerce consultation, and we will show you how to optimise your store for better visibility, speed, and sales.

Because a good store should do more than look good.

Searchflex helps home and garden brands turn ecommerce stores into profit engines. We optimise every layer of ecommerce SEO performance, from site structure and product pages to mobile usability and conversion flow. Using data, AI insights, and proven UX frameworks, we identify what is slowing revenue and resolve it quickly. The result is a faster, more intuitive, and more profitable online store that customers want to buy from.

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Introducing… CheckoutOS™ for home improvement.

CheckoutOS™ is our performance infrastructure for home and garden ecommerce, built for brands looking to increase conversions, reduce drop-offs, and grow profit margins. It connects ecom SEO, CRO, and technical optimisation into one unified system designed to deliver seamless shopping experiences. CheckoutOS™ analyses data in real time, tracks user behaviour, and deploys measurable improvements across the entire store.

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Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS™

Optimise the full funnel, from click to conversion.

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Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys

A 64% increase in year-on-year sash window sales.

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Quarry Motors

BMW Part requests up 46% over a year of SEO.

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Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN

A 41% increase in organic enquiries after only 6 months.

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Our services

Home & Garden Digital Marketing

Boost your online visibility

Home & Garden Google Ads

Strategic paid ad campaigns

Home & Garden SEO

Increase organic search presence

International SEO

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Built to convert, not just impress.

Improve conversions sitewide
Reduce cart abandonment rates
Increase ROI across categories
Enhance site speed usability
Connect data content design
Deliver a premium buying experience

Book a free home and garden ecommerce consultation.

Free 30 Minute Consultation

For home & garden stores that should be selling more.

Great products, poor online sales
Slow outdated store performance
Complex catalogue management
Weak site architecture UX
Missed global traffic opportunities
Big goals underperforming systems

When traffic is there, but sales are not.

Your home and garden website should convert as effectively as it presents products. Slow load times, confusing navigation, or weak mobile layouts cause customers to leave before purchasing. Every delay reduces revenue, and every abandoned checkout represents lost profit. We help optimise site speed, structure, and user experience to turn browsing into buying, first-time visitors into repeat customers, and your website into a reliable sales channel across home improvement and home & garden demand.

Let's Fix It

Everything your ecommerce stack should be doing.

Home & Garden SEO

Improve search visibility for home and garden brands with technical SEO, content optimisation, and local search.

Home & Garden Google Ads

Drive growth with high-performing Google Ads campaigns that attract and convert customers.

Home & Garden Digital Marketing

Smart digital marketing for home and garden brands, connecting you with customers online and in-store.

Paid & Organic

SEO, paid media, and shopping campaigns are aligned to reduce acquisition costs and improve profit margins.

CRO

Conversion optimisation is applied across every touchpoint, from first interaction through to completed checkout.

Real-time Data

Live performance visibility supports faster decisions and a clearer understanding of what drives revenue.

Technical SEO

Technical issues that limit ecommerce and campaign performance are identified and resolved.

AI SEO

Automation and predictive insights are used to scale visibility and prioritise high-intent demand.

International SEO

Global expansion is supported through localisation strategies designed to convert.

Local SEO

Local intent searches are captured to drive nearby demand and store visits.

Shopify SEO

Optimised collections, structure, and UX improve discoverability and sales.

WooCommerce SEO

Structured URLs, improved performance, and refined product data make WooCommerce stores faster and easier to monetise.

Content SEO

Seasonal and evergreen content is planned to support product demand and conversions.

Link Building

Authority-building links and brand mentions strengthen trust and visibility.

Our reviews

★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

★

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

★

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

★

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

★

"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”

Sasha Garbosa, Co-Founder

★

“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”

Faris Mohammad, Director

★

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

★

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

★

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

STEP 1

Diagnose

We dive deep into your search, site, and spend to expose what’s leaking.

STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Contact

Home and garden ecommerce questions, answered.

What does home and garden ecommerce SEO focus on?

Home and garden ecommerce SEO focuses on improving visibility where buying intent is strongest. This includes category pages, product pages, and supporting site structure. Clean technical SEO foundations, strong internal linking, and clear on-page optimisation ensure products are discoverable at the right stage of the buying journey. The objective is consistent, revenue-led organic growth.
How is home and garden ecommerce SEO different from standard SEO?

Home and garden ecommerce SEO requires more than basic optimisation and SEO content creation. Product value, trust signals, and competition levels are higher. The focus is on product and category visibility, structured data, and performance improvements that support conversion. This differs from generic SEO approaches that do not account for ecommerce scale.
Can home and garden ecommerce SEO increase online sales?

Yes. When SEO targets high-intent pages, it attracts users actively looking to purchase. We optimise category and product pages and improve how users navigate the site. SEO, CRO, and site performance work together to support conversions. Sales performance is always the benchmark.
How do you prioritise SEO work for home and garden ecommerce stores?

Work is prioritised based on commercial impact. Core areas such as category structure, product templates, navigation, and internal linking are addressed first. These elements influence revenue more than standalone content. Supporting SEO content and authority are layered in once the foundations are secure.
Do you support Shopify home and garden stores?

Yes. We regularly work with home and garden brands on Shopify. Site speed, collection structure, and schema are handled as part of the ecommerce SEO process. The focus is on scalability, crawlability, and conversion readiness. Shopify performs strongly when implemented correctly.
Do you also work with WooCommerce home and garden sites?

Yes. WooCommerce home and garden stores often require additional technical SEO attention as they scale. URL structure, performance, and product data are optimised to support growth. Execution is tailored to the platform while maintaining consistent ecommerce SEO principles.
How do you handle large home and garden product catalogues?

Large catalogues require a clear structure and strong internal linking. Categories and subcategories are organised logically and supported by SEO-friendly navigation. This improves discoverability for search engines and usability for customers, supporting higher conversion rates.
Can you help with international home and garden brands?

Yes. Many home and garden brands sell across multiple regions. International SEO supports correct targeting, localisation, and site structure. This enables expansion without duplication issues or loss of visibility. International strategy aligns with overall ecommerce performance.
Do you offer audits before starting home and garden ecommerce SEO?

Yes. We begin with an initial review covering technical SEO foundations, category and product visibility, and organic performance. This identifies missed revenue opportunities and establishes clear priorities before ongoing optimisation begins.
How do SEO and Google Ads work together for home and garden ecommerce?

SEO and paid search perform best when aligned. Google Ads data highlights high-intent terms to prioritise organically. As SEO improves, reliance on paid spend can reduce over time. This increases efficiency across acquisition channels.
Do you support conversion rate optimisation for home and garden stores?

Yes. SEO drives traffic, while CRO improves conversion. Ecommerce SEO is often supported alongside CRO to improve product pages, navigation, and user flow. These improvements help convert visibility into revenue.
How long does home and garden ecommerce SEO take to show results?

Early improvements often come from technical SEO fixes, internal linking, and category optimisation. These changes can unlock gains within weeks depending on the starting point. Longer-term growth compounds as authority and coverage increase. Progress is monitored throughout.
Where are your clients based?

We work with brands across Melbourne, London, and Dubai. Many operate internationally rather than in a single market. Our team structure supports consistent execution across regions.