DIGITAL MARKETING THAT FEELS LIKE HOME.

The digital growth partner helping home and garden brands scale visibility, demand, and revenue.

Because great home products don’t sell themselves.

Searchflex is a performance-led team helping home and garden brands grow with control and precision. We rebuild the parts of digital marketing that are often ignored, including technical SEO gaps, inefficient Google Ads, underperforming creative, and missing attribution. Our systems connect SEO with conversion strategy to deliver results that compound over time. With fast execution and complete transparency, we help brands increase visibility, revenue, and repeat customers across global markets. Over $10M+ in new revenue delivered and growing daily.

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Introducing… CheckoutOS™ for home and garden brands.

CheckoutOS™ is our performance engine for home and garden digital marketing, built for brands focused on reducing CAC, improving ROI, and scaling profitably across channels. It connects Google Ads, ecommerce SEO, local SEO, and CRO into one unified framework designed to attract, convert, and retain high-value customers. Delivered across three growth tiers, CheckoutOS™ deploys large-scale improvements quickly across platforms, audiences, and regions. With teams in Melbourne, Dubai, and London, optimisation runs continuously across home improvement and home and garden demand.

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Our solutions

SkuEngine

Power up your product visibility with SEO.

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CommerceRocket

Accelerate ROAS & ad campaign growth.

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CheckoutOS™

Optimise the full funnel, from click to conversion.

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Our work

Varley

A global SEO breakthrough strengthening visibility and driving growth for a leading fashion brand.

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PRYA

An 83% increase in international SEO visibility.

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Todi & Boys

A 64% increase in year-on-year sash window sales.

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Quarry Motors

BMW Part requests up 46% over a year of SEO.

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Ecigone

Organic revenue up 43% year-on-year.

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Raynes Construction

81% increase in conversions after only 3 months.

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UKCN

A 41% increase in organic enquiries after only 6 months.

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Our services

Home & Garden Ecommerce

Smooth digital shopping experience

Home & Garden SEO

Increase organic search presence

Home & Garden Google Ads

Strategic paid ad campaigns

International SEO

Drive global sales

Technical SEO

Enhance store speed & structure

Shopify SEO

Speed up your Shopify sales

Content SEO

Convert more through content

Authority SEO

Build your store’s authority

Local SEO

Connect with local customers

WooCom SEO

Work wonders on WooCom

AI SEO

Promote your products in AI

CRO & UX

Convert more online customers

Google Shopping

Take your products to the top

Local Ads

Precise location targeting

Data Solutions

Data that drives accurate decisions

On-Page SEO

Fix on-page chaos

A/B Testing

Data for accurate decisions

Site Speed

Speed you can rely on

Digital marketing that supports bigger baskets.

Turn digital into a revenue engine
Unlock profit across every campaign
Reduce CAC by 15 to 30 percent
Grow traffic, engagement, and sales
Lower reliance on paid media
Recover missed revenue opportunities

Book a free home and garden marketing consultation.

Free 30 Minute Consultation

For brands that have outgrown guesswork.

Strong products but low visibility
Traffic that fails to convert
Disconnected SEO and paid efforts
Unclear reporting and ROI
Poor agency experiences
Aggressive goals with weak execution

We build demand from the ground up.

Most home and garden brands pushing beyond $5 to $10M face fragmented execution and rising costs. Paid performance slows, audiences disengage, and SEO becomes an afterthought. Meanwhile, competitors dominate search results, shopping feeds, and local demand across home improvement queries. Growth should not stall when demand exists. It requires a connected system. We align every part of your marketing into one scalable infrastructure that drives visibility, engagement, and revenue consistently.

Let's Fix It

Everything needed to scale, built properly.

Home & Garden Ecommerce

Boost your home and garden ecommerce performance with data-led strategies focused on increasing conversions and revenue.

Home & Garden SEO

Increase organic visibility for home and garden brands through technical SEO, content optimisation, and local search strategies.

Home & Garden Google Ads

Accelerate growth with high-performing Google Ads campaigns designed to attract and convert home and garden customers.

Paid & Organic

SEO, paid media, and shopping campaigns are aligned to reduce acquisition costs and improve profit margins.

CRO

Conversion optimisation across key touchpoints, from first interaction through to completed checkout.

Real-time Data

Live performance visibility that supports faster decisions and measurable commercial impact.

Technical SEO

Structural fixes that remove limitations holding back traffic quality and campaign performance.

AI SEO

Automation and predictive insights are used to scale visibility and prioritise high-intent demand.

International SEO

Market expansion through structured localisation that supports conversion and scale.

Local SEO

Capture location-based searches that drive in-store visits and regional demand.

Shopify SEO

Optimised collections, structure, and UX to improve discoverability and sales.

WooCommerce SEO

Clean URLs, stronger performance, and structured product data make WooCommerce sites easier to crawl and more conversion-ready.

Content Strategy

Planned seasonal and evergreen content designed to attract and convert buyers.

Link Building

Authority-focused links and brand mentions that strengthen trust and visibility.

Our reviews

★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I’d highly recommend Searchflex to any brand."

Gabriella Rose May, Head of Ecommerce

★

"From day one, they handled everything with precision - offering proactive solutions, clear communication, and a data-driven strategy that has driven record rankings."

Laura H, Marketing Director

★

"They’ve made me feel confident that every penny I invest in SEO is delivering real returns. They went above & beyond to deliver results we couldn't dream of."

Shay Khosravi, Marketing Director

★

"Brilliant company. Super organised with strategies & check-ins. My company has seen a huge rise in SEO rankings. Couldn’t recommend enough!"

Ellie Revell, Owner

★

"Honestly one of the best decisions we’ve made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue.”

Sasha Garbosa, Co-Founder

★

“An agency that comes in and does real work fixing real problems. Ones that our brand wasn’t even aware of. Great help, easy communication and good people.”

Faris Mohammad, Director

★

"The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together!"

Sophie Dakin, Office Manager

★

"After 12 months of SEO, the results have been excellent! We shifted our focus to high value items and visibility, sales and total turnover has increased."

Lewis Sutherland, Director

★

"Searchflex are a responsive, trustworthy & highly knowledgeable team. We are ranking in ways I didn't think possible and our client interactions are growing."

Sally Benson, Director

Our simple process

STEP 1

Diagnose

We dive deep into your search, site, and spend to expose what’s leaking.

STEP 2

Systemise

We recommend a performance package tied to your margins, products, and targets.

STEP 3

Scale

We build the system, embed with your team, and scale revenue without guesswork.

Contact

Questions home and garden brands often ask.";

Why should I invest in home and garden digital marketing?

If investment is questioned, efficiency is already leaking, especially in home improvement markets where competition intensifies quickly. Paid channels increase cost over time. Performance-led digital marketing improves acquisition, conversion, and retention efficiency. Delaying investment compounds loss as competitors optimise faster and capture home improvement demand earlier.
Will home and garden digital marketing actually drive revenue?

Yes, when executed as a connected system. Revenue is won through high-intent demand across search, product discovery, and on-site experience. Many home and garden brands underperform because channels operate in isolation rather than reinforcing each other.

Organic visibility, product-level optimisation, and conversion improvements together drive sustainable revenue growth, often at stronger margins than paid traffic alone.
How is this different from what my agency or internal team is doing?

Most agencies rely on generic frameworks, inflated retainers, and channel-based reporting with limited revenue impact. Internal teams often lack the technical SEO depth, infrastructure, or execution speed required to scale.

At Searchflex, you work directly with senior operators. Our systems deploy meaningful improvements across visibility, structure, and conversion within days rather than quarters, focusing only on revenue-driving activity.
How quickly can results appear from home and garden digital marketing?

Early progress can appear within weeks when priorities are correct. Brands with authority but weak foundations often see fast gains from structural fixes, high-intent optimisation, and conversion improvements.

Execution speed determines outcomes, not theory. Our model removes friction caused by bloated workflows and disconnected teams.
How do I measure success in home and garden digital marketing?

Success is measured through revenue and efficiency. We track performance at product, collection, and category levels, connecting visibility directly to sales, margin, and contribution.

Reporting focuses on revenue growth, acquisition efficiency, and conversion impact rather than vanity metrics.
Will this work with a headless Shopify home and garden site?

Yes. When implemented correctly, headless builds support performance across complex home improvement catalogues. Clean rendering, crawlability, and internal linking are prioritised to ensure growth.
Can you support international home and garden brands?

Yes. We support brands across Australia, Dubai, and London, managing technical SEO structure, localisation, and market targeting while maintaining consistent performance.
Do you need development support for home and garden digital marketing?

Yes. The largest gains come from technical SEO fixes, architectural improvements, and scalable implementation. Development support enables faster rollout across products, collections, and markets.
Do you optimise home and garden product and category pages?

Yes. Product and category pages are prioritised because revenue is generated there. We optimise structure, site speed, intent alignment, internal linking, and conversion performance as part of a unified system.
Do you use AI responsibly in home and garden digital marketing?

Yes. AI supports insight, prioritisation, and execution speed. Strategy and decision-making remain operator-led to maintain commercial focus and quality control.
Can I see real home and garden case studies with revenue impact?

Yes. We share real brands, real data, and real outcomes, including revenue growth, margin improvement, and conversion performance.
Do you guarantee results?

We guarantee strategy and execution. If performance does not improve within 90 days of implementation, we continue working at no cost until it does.
Who will I work with at Searchflex?

You work directly with senior operators and the CEO. No account managers. No juniors. Only experienced ecommerce specialists.