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Matt.
I have over 12 years of experience in the SEO industry with a keen passion for helping websites increase their online visibility and, ultimately, revenue. At Searchflex, my role is to oversee the operational running of the business, ensuring we offer the highest value to all of our customers whilst helping remove the barriers or roadblocks that can sometimes come with agency relationships. If there’s ever anything you think will make your life easier, I’ll always try to get that built for you!
The stuff that does not go on a LinkedIn profile.
The people you hire, work with, or trust with your search budget - you should probably know them.
The professional bit.
12+ years. 100+ audits delivered and actioned.
Background
I actually started many years ago in an apprenticeship where I was building WordPress websites and doing little bits of marketing, and it all snowballed from there. I ended up going in-house after that role for around 18 months before moving to the agency world.
I’ve been really lucky to work with some large brands across a whole host of industries, so I've seen a vast array of issues and marketing challenges throughout my career, which has always allowed me to keep improving my knowledge and experience.
What Matt actually does
As Head of Systems at Searchflex, my role is to constantly review our systems and operations within the agency to ensure our clients get the best experience possible. Working closely with the team, my day-to-day generally sees me building out new tools, systems, and workflows that all work together within the Searchflex ecosystem.
On top of the internal tooling, I also build out tools and systems that the clients can access and use, in order to make our working relationship efficient, insightful, and most importantly, enjoyable.
From client portals that keep everything in one, easily accessible place, to auditing and reporting tools that give insights to a deeper level than most agencies offer, there’s never a dull moment in my day-to-day at Searchflex and working towards taking our offering to the next level.
Specialisms
Where Matt spends most of his time:
How Matt works
I’d say that my working style is pretty relaxed, to the point, and motivated. I think my approach is different in the way that I won’t sugarcoat things for clients or just agree to everything; I’m very much about cutting out the fluff and telling things as they are.
I like to ensure our clients get the best experience possible and, in order to do that, I will always be completely transparent about everything and make sure the plan, strategy, and work are clear and concise.
I’m incredibly passionate about my work, and that usually means I’ll go the extra mile to get things across the line, make work turn around quicker, and just help boost results however I can within my expertise.
"I believe that you get out what you put into life. And I carry that through to my work too. When you work for an agency, it’s easy to see clients as just that, but ultimately, each client is its own business, the livelihood of its employees, and someone else's passion, so it deserves to be treated as such!"