Toby - Searchflex

Watch

Searchflex Director & CEO explains the approach.

Why the agency model is broken. And what we built instead.

The Search Leak Audit - explained by Jack

60 seconds. No fluff. The actual diagnosis.

Get to know Toby

The stuff that does not go on a LinkedIn profile.

The people you hire, work with, or trust with your search budget - you should probably know them.

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Couldn't live without

Coffee and a decent internet connection

One keeps me going, the other lets me do my job.

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Where to find him outside work

Probably at home or somewhere with good food

When I’m not working, I’m usually keeping things pretty low-key, catching up with friends or finding something good to eat.

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Favourite food

Burger

Simple, filling, and there are always plenty of ways to switch it up.

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Favourite brand

LEGO

I like how you can start with a bunch of simple pieces and build something completely different from them.

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Currently watching

Severance

It’s weird in the best way. The idea behind it is clever, and it keeps you guessing.

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Unpopular opinion

Most problems are easier to fix when you stop overcomplicating them

The simplest solution is often the one that works best. Not everything needs another layer added to it.

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Working soundtrack

Mostly electronic, lo-fi and whatever keeps me focused

Something in the background helps me get into the zone without distracting me.

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Last book read

The Pragmatic Programmer

Good development isn't just about writing code that works. It's about writing things that are clear, useful and easier to maintain.

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Biggest flex

Building things people actually use

There’s something satisfying about taking an idea from a rough concept to something that works in the real world.

Experience & Expertise

The professional bit.

9+ years. 100+ projects supported.

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Background

I got into development through an interest in how websites and technology work behind the scenes. Over time, that grew into working across development, ecommerce and technical problem-solving, with a focus on building things that are useful, reliable and easy to manage.

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What Toby actually does

I work on the technical side of Searchflex, helping build, maintain and improve websites and ecommerce experiences. That can mean anything from development work and troubleshooting to figuring out how different systems and tools should work together.

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Specialisms

Where Toby spends most of his time:

Web Development Ecommerce Development Shopify WordPress Technical SEO Website Performance Integrations Troubleshooting

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How Toby works

Practical, curious and straight to the problem. I like understanding how something works before jumping into a fix. I’ll usually look at the simplest way to solve an issue while making sure the solution won’t create another problem further down the line.

"Build it properly, but keep it simple. The best technical solution isn't always the most complicated one. If something works well, is easy to maintain and makes life easier for the people using it, that's usually a good result."

Toby

Ecommerce Specialist

What clients say

Real results. Real feedback.

Hear what clients say about working with Searchflex.

★★★★★

"An agency that comes in and does real work fixing real problems. Ones that our brand wasn't even aware of. Great help, easy communication and good people."

Faris Mohammad

Director, Iced London

★★★★★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I'd highly recommend Searchflex to any brand."

Gabriella Rose May

Head of Ecommerce, Varley

★★★★★

"They've made me feel confident that every penny I invest in SEO is delivering real returns. Went above and beyond to deliver results we couldn't dream of."

Shay Khosravi

Marketing Director, Todi & Boys

★★★★★

"Honestly one of the best decisions we've made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue."

Sasha Garbosa

Co-Founder, GRNS

The Team