Shera - Searchflex

Watch

Searchflex Director & CEO explains the approach.

Why the agency model is broken. And what we built instead.

The Search Leak Audit - explained by Jack

60 seconds. No fluff. The actual diagnosis.

Get to know Shera

The stuff that does not go on a LinkedIn profile.

The people you hire, work with, or trust with your search budget - you should probably know them.

☕

Couldn't live without

Coffee

It's how I start every morning and get ready for the day.

📍

Where to find her outside work

Coffee shop or restaurant

Usually with my family or trying somewhere new to eat. That's how I like to spend my weekends.

🥗

Favourite food

Veggie and chicken wraps

I'm a fan of simple meals that don't feel heavy, and this is one I could happily eat on repeat.

🍏

Favourite brand

Apple

Reliable and easy to use.

📺

Currently watching

The Mentalist

I like anything that keeps me guessing, and somehow I always end up watching one more episode than I planned.

💡

Unpopular opinion

The little things matter more than people think.

A small improvement today usually saves a much bigger problem later.

🎧

Working soundtrack

Acoustic playlists

Enough to keep me focused without becoming a distraction.

📚

Last book read

I’m more of a learn-by-doing person

Most of what I learn comes from hands-on experience, online resources, and figuring things out as I go.

🏆

Biggest flex

Seeing how much I've grown over the years.

Every new project has helped me build new skills and confidence.

Experience & Expertise

The professional bit.

7+ years. 100+ pages optimised and improved.

🏗️

Background

I started in customer support before moving into ecommerce and eventually SEO. Each step gave me a different perspective on how businesses work and helped me become a better problem-solver.

🔍

What Shera actually does

No two days are exactly the same, but most of my time is spent helping improve pages, supporting client projects, and making sure everything is delivered to a high standard.

📊

Specialisms

Where Shera spends most of her time:

Utilising Flexpress content system Content management Quality assurance Process improvement Project coordination Working on CMS systems Keyword research & strategy

💬

How Shera works

I like working with clear processes and staying organised. Seeing a project come together from start to finish is always rewarding.

"Small improvements add up. Consistency is what makes the difference."

Shera

SEO Operator

What clients say

Real results. Real feedback.

Hear what clients say about working with Searchflex.

★★★★★

"An agency that comes in and does real work fixing real problems. Ones that our brand wasn't even aware of. Great help, easy communication and good people."

Faris Mohammad

Director, Iced London

★★★★★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I'd highly recommend Searchflex to any brand."

Gabriella Rose May

Head of Ecommerce, Varley

★★★★★

"They've made me feel confident that every penny I invest in SEO is delivering real returns. Went above and beyond to deliver results we couldn't dream of."

Shay Khosravi

Marketing Director, Todi & Boys

★★★★★

"Honestly one of the best decisions we've made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue."

Sasha Garbosa

Co-Founder, GRNS

The Team