Will - Searchflex

Watch

Searchflex Director & CEO explains the approach.

Why the agency model is broken. And what we built instead.

The Search Leak Audit - explained by Jack

60 seconds. No fluff. The actual diagnosis.

Get to know Will

The stuff that does not go on a LinkedIn profile.

The people you hire, work with, or trust with your search budget - you should probably know them.

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Couldn't live without

Laptop

Most of my work starts there, whether I'm digging into a website, looking at data, working on content or figuring out how something could work better.

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Where to find him outside work

Somewhere away from the desk

I like getting out, switching off from work and spending time doing things that have nothing to do with screens or spreadsheets.

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Favourite food

Pizza

It's hard to beat. Simple, reliable and there's always a good excuse to have one.

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Favourite brand

Nike

They’ve always been good at making their brand feel bigger than just the products they sell.

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Currently watching

The Bear

It’s chaotic, funny and surprisingly relatable. I like how it shows what happens when people care a lot about doing good work, even when everything around them is going slightly mad.

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Unpopular opinion

More features don't always make a website better.

Sometimes the best user experience is simply making things easier to understand and easier to use.

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Working soundtrack

A bit of everything

Something easy to listen to in the background.

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Last book read

Atomic Habits

The biggest takeaway was that small, consistent improvements tend to matter more than trying to change everything at once. It’s a simple idea, but one that applies pretty well to both work and everyday life.

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Biggest flex

Making complex things feel simple

Turning a messy problem into something that just works.

Experience & Expertise

The professional bit.

9+ years. 100+ projects supported.

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Background

My work has grown around ecommerce and digital marketing, with a particular focus on how websites and marketing activity can work harder for the businesses behind them. Over time, that’s led me to work across CRO, UX, content and digital PR rather than specialising in just one area.

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What Will actually does

At Searchflex, I work across the different areas that can influence ecommerce performance. That can mean looking at the customer journey, identifying opportunities to improve conversion, reviewing UX and content, or helping brands build visibility through digital PR.

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Specialisms

Where Will spends most of his time:

Ecommerce growth CRO UX Conversion optimisation Content strategy Digital PR Customer journey optimisation

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How Will works

I like to keep things practical. Rather than changing something just because it looks like a good idea, I want to understand what the problem is first and then work out what will actually make a difference.

"Make things better, not just different."

Will

Ecommerce Specialist

What clients say

Real results. Real feedback.

Hear what clients say about working with Searchflex.

★★★★★

"An agency that comes in and does real work fixing real problems. Ones that our brand wasn't even aware of. Great help, easy communication and good people."

Faris Mohammad

Director, Iced London

★★★★★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I'd highly recommend Searchflex to any brand."

Gabriella Rose May

Head of Ecommerce, Varley

★★★★★

"They've made me feel confident that every penny I invest in SEO is delivering real returns. Went above and beyond to deliver results we couldn't dream of."

Shay Khosravi

Marketing Director, Todi & Boys

★★★★★

"Honestly one of the best decisions we've made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue."

Sasha Garbosa

Co-Founder, GRNS

The Team