Jack Salmon - Director & CEO

Watch

Jack explains the approach.

Why the agency model is broken. And what we built instead.

The Search Leak Audit - explained by Jack

60 seconds. No fluff. The actual diagnosis.

Get to know Jack

The stuff that does not go on a LinkedIn profile.

The people you hire, work with, or trust with your search budget - you should probably know them.

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Couldn't live without

Caffeine

300mg before 10am. Non-negotiable. Coffee, energy drinks or pre-workout - I'm not fussy.

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Where to find him outside work

Pitch or poolside

Five-a-side on Thursdays. Somewhere significantly warmer whenever possible.

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Favourite food

New York Style pizza

Thin, crispy and foldable. Pineapple has every right to be a topping.

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Favourite brand

Bose

I love brands that obsess over doing one thing exceptionally well. Bose gets it.

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Currently watching

Breaking Bad

Currently on the 5th rewatch. Somehow it gets better every single time.

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Unpopular opinion

"More content" is never the answer

If publishing more was the solution, every website with a blog would be winning.

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Working soundtrack

Lo-fi or liquid d'n'b

Lyrics while working is chaos. Silence when thinking. Lo-fi for everything else.

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Last book read

Maddison Avenue Makeover

An inside look at rebuilding an agency - better systems, margins and ways to scale.

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Biggest flex

Building systems instead of blaming campaigns

Took a while to articulate. Now it's the whole company.

Experience & Expertise

The professional bit.

12+ years. 200+ audits. One thing Jack does - and does properly.

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Background

12+ years working inside and alongside agencies managing search for ecommerce brands. Grew frustrated watching fragmented channel management hide the real commercial picture - then built Searchflex as the alternative.

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What Jack actually does

Leads every Search Leak Audit personally. Designs the diagnostic framework. Runs the delivery calls. Not a face on the website while someone else does the work - this is Jack's work.

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Specialisms

Where Jack spends most of his time:

AI Search Strategy Paid Search Ecommerce SEO Revenue Auditing Channel Integration D2C Ecommerce PMAX

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How Jack works

Blunt with the diagnosis. Specific with the fix. Every audit finding has a name, a cause, a revenue figure, and a priority order. No vague recommendations. No "it depends" without a clear reason.

"The problem is not the campaigns. It is the structure. When accountability is fragmented, the reporting hides it - which is exactly why it survives internally for so long."

Jack

Founder & CEO, Searchflex

What clients say

Real results. Real feedback.

From brands Jack has worked with directly.

★★★★★

"An agency that comes in and does real work fixing real problems. Ones that our brand wasn't even aware of. Great help, easy communication and good people."

Faris Mohammad

Director, Iced London

★★★★★

"Communication is excellent, reporting is thorough, and their approach makes them an extension of our in-house team. I'd highly recommend Searchflex to any brand."

Gabriella Rose May

Head of Ecommerce, Varley

★★★★★

"They've made me feel confident that every penny I invest in SEO is delivering real returns. Went above and beyond to deliver results we couldn't dream of."

Shay Khosravi

Marketing Director, Todi & Boys

★★★★★

"Honestly one of the best decisions we've made. Communication is easy, turnaround times are fast, the work is consistently strong and it shows in our revenue."

Sasha Garbosa

Co-Founder, GRNS

The Team