Shera Torollo - SEO Operator at Searchflex

Shera.

I enjoy making websites better, whether that's publishing content, improving pages, or fixing the small details that often get overlooked. Seeing everything come together is one of the best parts of the job.

Years of professional experience

100+

Pages optimised and improved

Years of supporting SEO projects across international brands

Get to know Shera

The stuff that does not go on a LinkedIn profile.

The people you hire, work with, or trust with your search budget - you should probably know them.

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Couldn't live without

Coffee

It's how I start every morning and get ready for the day.

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Where to find her outside work

Coffee shop or restaurant

Usually with my family or trying somewhere new to eat. That's how I like to spend my weekends.

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Favourite food

Veggie and chicken wraps

I'm a fan of simple meals that don't feel heavy, and this is one I could happily eat on repeat.

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Favourite brand

Apple

Reliable and easy to use.

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Currently watching

The Mentalist

I like anything that keeps me guessing, and somehow I always end up watching one more episode than I planned.

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Unpopular opinion

The little things matter more than people think.

A small improvement today usually saves a much bigger problem later.

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Working soundtrack

Acoustic playlists

Enough to keep me focused without becoming a distraction.

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Last book read

I’m more of a learn-by-doing person

Most of what I learn comes from hands-on experience, online resources, and figuring things out as I go.

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Biggest flex

Seeing how much I've grown over the years.

Every new project has helped me build new skills and confidence.

Experience & Expertise

The professional bit.

7+ years. 100+ pages optimised and improved.

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Background

I started in customer support before moving into ecommerce and eventually SEO. Each step gave me a different perspective on how businesses work and helped me become a better problem-solver.

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What Shera actually does

No two days are exactly the same, but most of my time is spent helping improve pages, supporting client projects, and making sure everything is delivered to a high standard.

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Specialisms

Where Shera spends most of her time:

Utilising Flexpress Content System Content Management Quality Assurance Process Improvement Working on CMS Systems Keyword Research & Strategy Project Coordination

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