81%
Increase in Google ads enquiries
SEO
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Case Studies
Raynes Construction
Raynes Construction, a premium name in South West London home renovations, approached Searchflex with Google ads campaigns that needed an expert touch. Their existing efforts required refinement to maximise performance, starting with a CRO overhaul of the landing page experience to better align with user intent. We focused on crafting improved ad copy to resonate with their audience which helped lower costs and enhance visibility. The campaigns were strategically restructured to target high-value locations, positioning Raynes Construction as the go-to choice for transformative home renovations in stunning neighbourhoods within London.
Shop by services
Home Renovations
Home Extensions
Renovation Projects
Google Ads Enquiries
81%
Increase in Google Ads enquiries
Results after 3 months
All metrics sourced from Google Search Console & Ahrefs, Nov 2024 – Jan 2025
137%
Increase in clicks
261%
Increase in impressions
The Challenge:
When Raynes Construction approached Searchflex, their Google ads campaigns were underperforming and failing to deliver the results they needed. The ads lacked focus, with campaign targeting spread too thin across locations, and the landing page experience was not optimised to convert visitors effectively. Ad copy struggled to stand out, leading to lower quality scores and reduced visibility for high-value searches.
With a primary goal of attracting premium renovation projects, particularly home extensions, Raynes Construction needed a strategic overhaul to better align their campaigns with audience intent and maximise their return on investment.
Our Approach:
To renovate Raynes Construction’s Google Ads campaigns, we implemented a comprehensive strategy that leveraged advanced automation techniques to optimise ad spend and performance. Our first step was to restructure the campaigns with a laser focus on key target locations, directing the budget toward areas most likely to yield high-value projects.
Next, we developed compelling, audience-focused ad copy designed to increase click-through rates and improve quality scores, ensuring the ads stood out in a competitive market.
To amplify these efforts, we created custom landing pages tailored to high-priority searches, seamlessly aligning messaging with the ads and incorporating clear, persuasive calls to action. This cohesive strategy not only attracted the right audience but also maximised conversions, delivering outstanding results for Raynes Construction.
Campaign Restructure
Restructured the campaigns with a focused approach to key target locations, directing budget towards areas most likely to generate high-value projects.
Audience-Focused Ad Copy
Developed compelling ad copy designed to resonate with the target audience, increase click-through rates and improve quality scores.
Custom Landing Pages
Created custom landing pages tailored to high-priority searches, aligning the messaging with the ads and incorporating clear, persuasive calls to action.
Conversion Optimisation
Aligned campaign targeting, ad messaging and landing page experiences to attract the right audience and maximise conversions.
The Results:
In just three months, our strategic approach delivered remarkable results for Raynes Construction. The revamped Google ads campaigns drove an 81% increase in enquiries, connecting them with significantly more potential projects. Clicks surged by 137%, reflecting the improved relevance and engagement of the ads, while impressions skyrocketed by 261%, greatly enhancing their visibility across target locations in South West London.
By focusing on high-value keywords and aligning messaging with client needs, we ensured the campaigns attracted qualified leads primed for conversion, driving meaningful growth for the business.
🏆 New Top 3 Rankings — Commercially Critical Keywords
Home extensions London
3.6K monthly searches
Position #1
House extensions London
2.4K monthly searches
Position #2
Home renovations London
5.1K monthly searches
Position #3
Project Timeline
NOVEMBER 2024
Campaign Audit & Restructure
Google Ads campaigns reviewed and restructured, with targeting refined around high-value locations in South West London.
NOV – DEC 2024
Ad Copy & Targeting
Audience-focused ad copy developed to improve relevance, click-through rates and quality scores across priority searches.
DECEMBER 2024
Landing Page Optimisation
Custom landing pages created for high-priority searches, aligning ad messaging with user intent and strengthening conversion paths.
JANUARY 2025
Performance Growth
Optimised campaigns delivered an 81% increase in enquiries, alongside significant growth in clicks and impressions.
Common questions about this project
What was affecting Raynes Construction’s Google Ads performance?
The campaigns lacked focus, location targeting was spread too thin, the landing page experience wasn't optimised, and the ad copy struggled to stand out.
Who was Raynes Construction trying to attract?
The primary goal was to attract premium renovation projects, particularly home extensions, within high-value locations in South West London.
How did Searchflex improve the campaign targeting?
Campaigns were restructured to focus on key target locations, allowing the budget to be directed towards areas more likely to generate high-value projects.
How did Searchflex improve the ads themselves?
Audience-focused ad copy was developed to better resonate with potential customers, improve click-through rates and strengthen quality scores.
What changes were made to the landing pages?
Custom landing pages were created for high-priority searches, with messaging aligned to the ads and clear calls to action designed to encourage enquiries.
How much did Google Ads enquiries increase?
Google Ads enquiries increased by 81% within three months.
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