89
Qualified enquiries generated from paid traffic
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Case Studies
Unagru
Unagru, a RIBA-chartered, award-winning London architecture studio, came to us with one goal: establish a consistent pipeline of high-quality project enquiries. With a strong reputation for sustainable and conservation-led design, they were ready to grow – but had no digital strategy in place to generate leads at scale. As a business new to the world of search, they couldn’t afford to waste budget on vanity traffic or the wrong type of enquiries. They needed immediate traction with the right kind of clients. That’s exactly what we delivered – a reliable flow of high-value leads that turned interest into serious revenue.
Project Types
Sustainable Builds
Listed Buildings
Conservation Areas
Qualified Enquiries
89
Generated from paid traffic
After 6 Months
All metrics sourced from Google Ads & client CRM, May 2025 – Nov 2025
£782K
Total value of proposals generated
£209K
Proposal value in a single month
£48
Average cost per lead (CPL)
7.2%
Average CTR
The Challenge:
Unagru’s projects were technically complex, high-value, and often involved listed buildings or conservation constraints – meaning they needed serious, qualified prospects from day one.
What they couldn’t afford: low-intent leads, budget-draining ads, or messaging that diluted their premium positioning. The challenge was to create an acquisition engine that consistently delivered the right kind of work – and made digital a core growth channel.
Our Approach:
We built their lead generation strategy from the ground up with one focus: consistent, profitable enquiry flow.
Audience-focused targeting: We homed in on homeowners and developers searching for specialist help with sustainable builds, listed buildings, and conservation area planning – the kinds of projects Unagru was built for.
Built to convert: Every element – from search terms to landing pages – was designed to attract and convert the highest-quality prospects. Clear messaging, trust signals, and streamlined enquiry paths meant more serious leads, fewer time-wasters.
Tight feedback loop: We prioritised data on enquiry quality, not just volume. Campaigns were continuously refined to double down on what drove real conversations and drop anything that didn’t.
Audience-Focused Targeting
Targeted homeowners and developers searching for specialist help with sustainable builds, listed buildings, and conservation area planning.
Conversion-Focused Campaigns
Optimised search terms and landing pages to attract and convert higher-quality prospects through clear messaging, trust signals, and streamlined enquiry paths.
Enquiry Quality Optimisation
Focused campaign decisions on enquiry quality rather than lead volume, identifying which activity generated genuine conversations.
Continuous Campaign Refinement
Continuously refined campaigns by scaling what drove real conversations and removing activity that failed to deliver the right type of enquiry.
Final Results:
We didn’t just generate traffic – we built a lead engine. In under three months, Unagru had a steady stream of qualified enquiries and a marketing system that matched their ambition.
The campaigns delivered 117 leads at just £48 each, resulting in over £782K of proposals – including £209K in a single month. For Unagru, this was a repeatable, scalable way to bring in high-quality work from the clients that mattered most.
🏆 New Top 3 Rankings — HIGH-INTENT GOOGLE ADS KEYWORDS
Sustainable architecture
1.6K monthly searches
Position #2
Architecture planning
1.2K monthly searches
Position #3
Conservation area architect
720 monthly searches
Position #1
Project Timeline
MAY 2025
Audience-Focused Targeting
We homed in on homeowners and developers searching for specialist help with sustainable builds, listed buildings, and conservation area planning.
JUNE – JULY 2025
Built to Convert
Every element – from search terms to landing pages – was designed to attract and convert the highest-quality prospects.
AUG – SEP 2025
Tight Feedback Loop
We prioritised data on enquiry quality, not just volume. Campaigns were continuously refined to double down on what drove real conversations.
OCT – NOV 2025
Lead Generation Growth
The campaigns delivered 117 leads at just £48 each, resulting in over £782K of proposals – including £209K in a single month.
Unagru
*****
“The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together! Searchflex has set up, and is continuing to run a lead generation Google Ads campaigns, which has generated solid leads and new projects for us within the first few weeks!”
Common questions about this project
What type of clients was Unagru looking to attract?
Unagru wanted qualified homeowners and developers with projects involving sustainable builds, listed buildings, and conservation area planning.
Why was lead quality more important than lead volume?
Their projects were technically complex and high-value, so low-intent enquiries could waste budget and time without creating meaningful opportunities.
How was the campaign built to support Unagru’s premium positioning?
Search terms, landing pages, messaging and trust signals were designed to attract serious prospects while avoiding enquiries that were unlikely to be a good fit.
How did Searchflex measure campaign performance?
The focus was not simply on the number of leads generated. Campaigns were continuously refined based on the quality of enquiries and which activity led to genuine conversations.
What proposal value did the campaigns generate?
The campaigns generated over £782K in proposal value, including £209K in a single month.
Generate high-ticket projects.
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