GRNS

The Challenge:

GRNS had built one of Australia’s most recognised greens supplement brands, but their search performance was being limited by a series of structural issues.

Attribution inconsistencies made it difficult to accurately understand where sales were coming from, creating uncertainty around marketing performance and investment decisions.

Organic search visibility was also being weakened by keyword cannibalisation, with multiple pages competing for the same commercial terms and diluting ranking potential across important categories.

At the same time, paid search spend was being allocated inefficiently. Budget was concentrated on branded terms that organic search should have been capturing naturally, while high-intent non-branded opportunities remained underfunded. This created unnecessary acquisition costs.

As search behaviour continued evolving, another issue emerged. GRNS had very little visibility within AI-generated search experiences despite operating in a category increasingly influenced by AI-assisted discovery.

The brand was missing opportunities to appear in conversational search results and recommendation engines for high-value supplement-related queries.

Our Approach:

Searchflex began with a comprehensive Search Leak Audit to quantify exactly where revenue was being lost throughout the search journey. This process uncovered attribution blind spots, cannibalisation issues, inefficient budget allocation, and missed visibility opportunities that could be directly linked to lost revenue.

Once the leakage points were identified, we rebuilt the attribution framework across Google Ads and GA4 to ensure reporting accuracy and establish a reliable foundation for decision-making.

With clean data in place, we restructured the paid search account, shifting investment away from areas where spend was being wasted and towards high-intent acquisition opportunities capable of driving incremental growth.

Alongside the paid media improvements, we addressed keyword cannibalisation across the site by consolidating competing pages, refining internal linking structures, and strengthening authority signals around key commercial landing pages. This allowed organic visibility to consolidate around the pages best positioned to rank and convert.

To support future growth, Searchflex also implemented a targeted digital PR and authority-building strategy designed to improve both traditional search performance and visibility within emerging AI-generated search experiences. This helped strengthen trust signals around the brand while increasing its presence across important category conversations.

Final Results:

Within six months, GRNS exceeded the original revenue recovery target by a substantial margin.

The Search Leak Audit initially identified approximately $6,000 in recoverable monthly revenue leakage across the search ecosystem. By systematically addressing the issues uncovered during the audit, Searchflex helped recover more than $100,000 in additional revenue within the agreed timeframe.

Google Ads performance improved significantly following the attribution clean-up and account restructure, with budget being redirected towards more profitable acquisition opportunities.

At the same time, organic search performance strengthened as cannibalisation issues were removed and authority became concentrated around priority pages.

Perhaps most importantly, GRNS gained complete clarity over how paid and organic search were contributing to business performance. Decisions could now be made using accurate data rather than assumptions, creating a far more efficient growth engine moving forward.

The combined impact of improved attribution, stronger organic visibility, more efficient paid acquisition, and increased AI search presence has given GRNS a search infrastructure built for long-term scale rather than short-term fixes.

Searchflex continues to support the brand as it expands its search visibility and strengthens its position within one of the most competitive categories in ecommerce.