108%
Increase in organic traffic
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Case Studies
Quarry Motors
When Quarry Motors partnered with us, they relied heavily on Google ads and social media to attract new customers. While these channels brought some success, their website was an underutilised asset with untapped organic potential. We saw an opportunity to transform their digital presence, turning their website into a magnet for organic traffic through a blend of technical SEO, content creation and smart link building.
Shop by different category
BMW Parts
Mini Parts
Engines
Organic Keywords
+360%
Positions 1-3
Results over 12 months
All metrics sourced from Google Search Console & Ahrefs, Jan 2024 – Feb 2025
61%
Increase in engine enquiries
46%
Increase in overall part requests
360%
Increase in position 1-3 keywords
131%
Increase in overall keywords
29%
Increase in site conversion rate
The Challenge:
Quarry Motors, the UK’s leading independent BMW specialists, approached Searchflex with a clear problem: their site was held back by slow speed, poor usability, an outdated design, and a content strategy stuck in neutral.
The website was limited in scope, missing the opportunity to capitalise on its full ecommerce potential. It lacked a cohesive strategy to target and rank for high-intent search terms related to specific BMW and Mini parts, such as engines, transmissions, and other in-demand car parts.
Our Approach:
We approached Quarry Motors’ challenges with a mix of immediate improvements and a long-term SEO strategy. Collaborating with our design partners, we refreshed the website’s design to seamlessly integrate UX and SEO best practices. Pressing technical issues like slow loading speeds, poor performance, and unoptimised code were swiftly resolved to enhance usability and crawlability.
With stronger foundations in place, we developed an ROI-driven content strategy – existing pages were optimised for on-page SEO, targeting quick wins for terms they already ranked for. We then turned our attention towards new product and collection pages, focused on high-ticket items like engines and transmissions, to capture competitive search traffic for their most profitable parts.
The result? A lightning-fast, search-friendly website and a surge in parts flying off the shelves!
Website Design & UX
Refreshed the website’s design with design partners, integrating UX and SEO best practices to create a stronger foundation for organic growth.
Technical SEO Optimisation
Resolved slow loading speeds, poor performance and unoptimised code to improve usability and crawlability.
ROI-Driven Content Strategy
Optimised existing pages for on-page SEO and targeted quick-win terms where Quarry Motors was already ranking.
Product & Collection Growth
Created new product and collection pages focused on high-ticket items such as engines and transmissions to capture competitive search traffic.
The Results:
Our partnership with Quarry Motors delivered exceptional growth, driving substantial improvements across key performance metrics. Organic traffic surged by 102%, with a staggering 360% increase in position 1–3 keywords and a 131% boost in overall keyword rankings.
These gains directly impacted online revenue figures, with engine enquiries increasing by 61% and overall part requests rising by 46%. The website’s performance also improved significantly, with a 29% increase in site conversion rates, ensuring more visitors turned into loyal customers.
These results highlight the power of a fully integrated SEO strategy, combining technical expertise and targeted content to rank in pole position.
🏆 New Top 3 Rankings — Commercially Critical Keywords
BMW Engines
4.8K monthly searches
Position #1
BMW Gearbox
2.1K monthly searches
Position #2
BMW Parts
6.6K monthly searches
Position #3
Project Timeline
JANUARY 2024
Website Design & UX
Refreshed the website’s design with design partners, integrating UX and SEO best practices.
APRIL – JUNE 2024
Technical SEO Optimisation
Resolved slow loading speeds, poor performance and unoptimised code to enhance usability and crawlability.
JULY – OCT 2024
Content & On-Page SEO
Optimised existing pages for on-page SEO and targeted quick-win search terms.
NOV 2024 – FEB 2025
Product & Collection Growth
Focused on new product and collection pages for high-ticket items such as engines and transmissions, helping capture competitive search traffic.
Quarry Motors
*****
“We instructed Searchflex to help with our SEO as we identified Google as our main source of getting found online within our industry. During our first meeting it was clear Jack the director had a lot of experience, knowledge and know how when it came to SEO – he ran through everything with us. Our site content, user experience, site speed, keywords and current rankings. We made a strategy on how we would improve on all of the above and set timings and stages to implement them. Jack understood I had a lot on my plate doing day to day business duties so he made each stage more than manageable! Searchflex set up tracking on our website, so we could see all of the results in Google’s Search Console and Analytics so we could review the results week by week and now month by month. Growing through Google and improving search rankings is not something that happens overnight and after 2-3 months we started to see the results! Now after 12 months, the results are excellent! Visitors to the website are up massively has resulted in more sales. We shifted our focus to high value items and the business turnover has increased because of this. We’re very happy with the service provided SearchFlex and would not hesitate to recommend. We look forward to continuing our relationship going forward!”
Common questions about this project
What was limiting Quarry Motors’ organic growth?
The website was held back by slow speed, poor usability, an outdated design and a content strategy that wasn't targeting the full range of high-intent BMW and Mini parts searches.
Which types of products did Searchflex prioritise?
The strategy focused on high-ticket products such as engines and transmissions, alongside specific BMW and Mini parts with strong search intent.
How did Searchflex improve the technical performance of the website?
Technical issues including slow loading speeds, poor performance and unoptimised code were addressed to improve both usability and crawlability.
How did the content strategy support revenue growth?
Existing pages were optimised for quick-win keywords, while new product and collection pages were developed to capture competitive search traffic for profitable parts.
Did organic rankings improve?
Yes. Position 1–3 keywords increased by 360%, while overall keywords increased by 131%.
What happened to the website conversion rate?
The site conversion rate increased by 29%, meaning more website visitors were converting into customers.
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