Ecigone

When we began working with Ecigone, the site faced a range of technical SEO challenges. Outdated Shopify themes and ineffective third-party apps had caused issues like misconfigured meta tags, broken schema, content cloaking, and structural inconsistencies – significantly hindering SEO performance.

Adding to the complexity, strict advertising restrictions in the industry ruled out Google ads and social media campaigns, leaving SEO as the sole driver of online visibility. With a vast inventory spanning thousands of URLs, Ecigone required scalable, low-risk solutions to ensure smooth, revenue-safe execution during large-scale site optimisations.

We tackled Ecigone’s challenges with a mix of immediate fixes and a long-term strategy. Pressing technical SEO issues like duplicate meta tags, faulty schema causing content cloaking, and improper URL structures were quickly resolved, while ineffective Shopify SEO apps were removed to streamline operations.

Priority brands, categories, and top-selling products were optimised for high-impact keywords that could lead to the quickest ROI. Our long-term approach included in-depth keyword research aligned with revenue-driving goals, creating high-value content to enhance authority, and leveraging in-house AI tools for scalable solutions – such as automating metadata updates and generating alt text for over 17,000 images.

Our partnership with Ecigone delivered transformative results, driving significant growth across key performance metrics. High-ranking keywords surged, with a 92% increase in position 1–3 terms and a 90% boost in page 1 visibility.

These gains translated into a 43% rise in organic revenue and a 67% increase in total online purchases. Ecigone’s site performance also improved, with conversion rates climbing by 24%, culminating in a record-breaking 52% growth in Black Friday revenue. These achievements underscore the impact of our tailored SEO strategy in fostering sustainable, long-term success for markets hindered by advertising regulations.