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Will
12 min read – Tue Aug 4

How to Optimise for AI Search Engines: The Ecommerce Guide to Getting Recommended, Not Just Ranked

If you want to optimise for AI search engines, the work sits in a different place from where most ecommerce teams look for it.

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Will
12 min read – Tue Aug 4

25 ChatGPT Stats for 2026 (And What They Mean If You Sell Online)

Looking for the ChatGPT stats that actually affect your store? Here they are. ChatGPT now reaches around 900 million people every week, and a growing slice of that audience lands on product pages ready to buy.

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Will
12 min read – Mon Jul 20

Does YouTube Video Content Improve SEO?

Yes, YouTube video content can improve your SEO, but only when your page is built to be credited for the video.

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Will
12 min read – Mon Jul 20

AI Search ROI: How to Measure What Actually Matters

Most ecommerce brands tracking AI search ROI are measuring referral sessions from ChatGPT and calling it a strategy.

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Will
12 min read – Fri Jul 17

How to Check On-Page SEO on an Ecommerce Site

To check on-page SEO on an ecommerce site, you check the templates that build your pages, not each page on its own.

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Will
12 min read – Fri Jul 17

How to Conduct a Technical SEO Audit That Finds Revenue, Not Just Issues

Knowing how to conduct a technical SEO audit comes down to one skill: deciding which problems are actually costing you money.

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Will
12 min read – Tue Jul 14

What Is Technical SEO, and Why Does Getting It Wrong Cost Ecommerce Brands Revenue

What is technical SEO? It is the work that makes sure search engines can crawl, index, and render your store the way you intend, so the rest of your search investment actually counts.

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Will
12 min read – Tue Jul 14

Most Used AI Search Engines: Current Data From 2026

The most used AI search engines in 2026 are ChatGPT, Google AI Overviews, AI Mode, Gemini, Microsoft Copilot, Perplexity, and Claude, based on the latest available usage data.

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Will
12 min read – Fri Jul 10

Best Shopify SEO Apps in 2026: What They Actually Do

The best Shopify SEO apps in 2026 are TinyIMG, Avada SEO Suite, Sherpas Smart SEO, Booster SEO, SEO Manager, and a dedicated schema app like JSON-LD for SEO.

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Will
12 min read – Thu Jul 9

Google Shopping Campaigns: Why Most Ecommerce Brands Are Optimising the Wrong Layer

Most ecommerce brands optimise their Google Shopping campaigns from the top down. They adjust bids, test Performance Max, and restructure ad groups. ROAS still drifts. The product feed is where performance is actually won or lost.

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