PPC & Google Ads Insights

Google Shopping Campaigns: Why Most Ecommerce Brands Are Optimising the Wrong Layer

Most ecommerce brands optimise their Google Shopping campaigns from the top down. They adjust bids, test Performance Max, and restructure ad groups. ROAS still drifts. The product feed is where performance is actually won or lost.

ROAS Is Lying: How Branded Search Cannibalisation Quietly Distorts Ecommerce Growth

One of the most misleading numbers in ecommerce is blended ROAS. Not because ROAS itself is useless.

What ChatGPT Ads Mean for Ecommerce Brands

Artificial intelligence has reshaped how shoppers search, discover, and evaluate products.

Searchflex Partners With Iced London

Rooted in London’s vibrant culture, Iced London blends high-end craftsmanship with street-inspired design to create pieces made for those who lead with individuality, ambition and excellence.

What Are PMax Campaigns?

One of Google’s most innovative offerings is the Performance Max (PMax) campaign. But what exactly are Performance Max campaigns, and how can they fit into your Google ads strategy?

How To Blend SEO & PPC Like a Pro

For many marketers, integrating SEO and PPC strategies might seem like juggling two entirely separate worlds. However, the reality is that these channels complement each other beautifully, especially when backed by data.