Standley Design & Build, a premium design and build contractor in South West London, launched with one mission: to generate high-quality leads quickly and cost-effectively. As a brand-new business, they had no digital presence, no data, and no room for wasted spend. They needed a strategy that could build awareness and deliver results from day one. That’s where we came in. Through precision-targeted Google Ads campaigns, smart funnel segmentation, and conversion-focused landing pages, we helped Standley cut through the noise and establish themselves fast in a competitive market.
Leads generated in the first 90 days
Average cost per lead (CPL)
Lead-to-consultation conversion rate
With no prior marketing, online presence, or historical data to build from, Standley Design & Build needed to hit the ground running. Every click had to count. Their core challenge was visibility: how to show up credibly in a market flooded with long-established firms, and how to do it fast – without overspending. Time was critical. They needed qualified leads in the pipeline within weeks, not months. The risk of generic, untargeted campaigns was too high – so we needed to engineer a high-precision approach that would create traction immediately.
We started by building Standley’s lead engine from the ground up, focusing on the highest-leverage opportunities:
Hyper-Targeted Google Ads Strategy: We launched full-funnel campaigns with Performance Max to build brand awareness across affluent South West London areas, while bottom-of-funnel search ads focused on high-intent keywords like “loft conversion Fulham” and “home extension Clapham”.
Conversion-Optimised Landing Pages: Bespoke landing pages were created for each core service, built to convert. We embedded trust signals, simplified CTAs, and optimised page load speeds to drive form fills and calls.
Tracking, Attribution & Optimisation: From day one, we implemented granular tracking on every lead source – from form fills to phone calls – allowing us to double down on what worked and kill what didn’t.
With data flowing in, we continuously refined keyword targeting, ad creative, and budget allocations to scale only the highest-performing elements of the campaign.
Our strategy gave Standley Design & Build the fast start they needed – without compromise. In the first 90 days, we delivered 117 high-quality leads at an average CPL of just £52. The conversion rate from lead to consultation hit 21%, and branded search volume grew 9x within two months – proving that awareness campaigns were landing. Together, these results helped turn Standley Design & Build from a name no one knew into a brand trusted by homeowners across South West London.
“Searchflex are great. Love Jack and his team. They have transformed my business. Their knowledge is amazing, and they are always there to help and move us forward. Thank you! Highly recommend to anyone looking to generate more business through Google Ads.”
Jon Standley Director
