Checklist for Choosing the Right Tech SEO Agency

With organic search driving the bulk of online traffic, your site’s technical SEO health directly impacts visibility, conversions, and revenue. The right partner fixes the invisible problems – crawl errors, indexation issues, site speed bottlenecks – that silently hold back your store.

This checklist is designed to help ecommerce operators evaluate, vet, and select a technical SEO agency that delivers measurable ROI. From understanding what these agencies actually do, to knowing the services that matter most, to asking the right questions before you sign – this is your blueprint for making a confident, informed decision.

What a Technical SEO Agency Actually Does

Unlike content or link-building agencies, technical SEO teams focus on site architecture, crawlability, code quality, and performance. They make sure search engines can actually find, understand, and rank your site.

Key deliverables typically include:

• Comprehensive site audits: Spot issues like broken links, duplicate content, or crawl traps.
• Crawl optimisation: Ensure Googlebot can navigate and index your pages efficiently.
• Structured data implementation: Use schema to enhance listings and win rich snippets.
• Mobile and Core Web Vitals optimisation: Improve site speed, responsiveness, and UX.
• Indexation fixes: Resolve issues that stop product/category pages from ranking.

This work lays the foundation that all other SEO (content and links) depends on. Without it, everything else is built on sand.

Identify Your Ecommerce SEO Needs

Ecommerce SEO isn’t “regular SEO.” Thousands of product pages, faceted navigation, pagination, and duplicate URLs all create technical debt that kills rankings if ignored.

Before hiring, run or request a technical audit:

• Is your site fast and mobile-first?
• Are all important product pages properly indexed?
• Do you have structured data in place?
• Are you wasting crawl budget on duplicate URLs?

This baseline tells you what matters most and how to prioritise fixes.

Services Top Agencies Should Provide

The best ecommerce SEO agencies deliver more than boilerplate audits. They bring depth in:

• Log file analysis (to see how bots crawl your site)
• International SEO (hreflang, multilingual architecture)
• SEO migration support (for platform changes like Shopify → Shopify Plus or Magento → BigCommerce)
• Faceted navigation handling (filters, parameters, canonicalisation)
• Core Web Vitals consulting

These are non-negotiables for ecommerce at scale.

What to Look for in an Agency

Don’t fall for vague promises or cheap retainers. Look for:

• Proven ecommerce case studies (organic traffic + revenue lifts, not vanity metrics)
• Senior-level SEO talent, not juniors hidden behind account managers
• Transparent reporting tied to your KPIs, not jargon
• Ability to scale with your growth

Ask about their process, their tools, and how they work with dev teams. And never trust anyone guaranteeing instant results – technical SEO is complex, and real gains take time.

Conclusion: Choose a Partner, Not a Vendor

Technical SEO isn’t a one-off project. It’s a long-term operating system for your ecommerce growth. The right agency will act as a partner – identifying bottlenecks, fixing systemic issues, and helping your store scale sustainably.

Ready to Fix Your Technical SEO? 🚀

If you’re tired of watching competitors outrank you, it’s time to stop patching symptoms and solve the root cause. Our team specialises in ecommerce technical SEO for platforms like Shopify, WooCommerce and BigCommerce – from crawl optimisation to Core Web Vitals, faceted navigation, and large-scale migrations. Book a free consultation today and get a clear action plan to unlock your site’s hidden growth.