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Unagru

Unagru, a RIBA-chartered, award-winning London architecture studio, came to us with one goal: establish a consistent pipeline of high-quality project enquiries. With a strong reputation for sustainable and conservation-led design, they were ready to grow – but had no digital strategy in place to generate leads at scale. As a business new to the world of search, they couldn’t afford to waste budget on vanity traffic or the wrong type of enquiries. They needed immediate traction with the right kind of clients. That’s exactly what we delivered – a reliable flow of high-value leads that turned interest into serious revenue.

After 6 Months

89

Qualified enquiries generated from paid traffic

£782K

Total value of proposals generated

£209K

Proposal value in a single month

£48

Average cost per lead (CPL)

7.2%

Average CTR

The Challenge:

Unagru’s projects were technically complex, high-value, and often involved listed buildings or conservation constraints – meaning they needed serious, qualified prospects from day one.

What they couldn’t afford: low-intent leads, budget-draining ads, or messaging that diluted their premium positioning. The challenge was to create an acquisition engine that consistently delivered the right kind of work – and made digital a core growth channel.

Our Approach:

We built their lead generation strategy from the ground up with one focus: consistent, profitable enquiry flow.

  • Audience-focused targeting: We homed in on homeowners and developers searching for specialist help with sustainable builds, listed buildings, and conservation area planning – the kinds of projects Unagru was built for.
  • Built to convert: Every element – from search terms to landing pages – was designed to attract and convert the highest-quality prospects. Clear messaging, trust signals, and streamlined enquiry paths meant more serious leads, fewer time-wasters.
  • Tight feedback loop: We prioritised data on enquiry quality, not just volume. Campaigns were continuously refined to double down on what drove real conversations and drop anything that didn’t.

Final Results:

We didn’t just generate traffic – we built a lead engine. In under three months, Unagru had a steady stream of qualified enquiries and a marketing system that matched their ambition.

The campaigns delivered 117 leads at just £48 each, resulting in over £782K of proposals – including £209K in a single month. For Unagru, this was a repeatable, scalable way to bring in high-quality work from the clients that mattered most.

“The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together! Searchflex has set up, and is continuing to run a lead generation Google Ads campaigns, which has generated solid leads and new projects for us within the first few weeks!”

Sophie Dakin Office Manager

Generate high-ticket projects.