Unagru, a RIBA-chartered, award-winning London architecture studio, came to us with one goal: establish a consistent pipeline of high-quality project enquiries. With a strong reputation for sustainable and conservation-led design, they were ready to grow – but had no digital strategy in place to generate leads at scale. As a business new to the world of search, they couldn’t afford to waste budget on vanity traffic or the wrong type of enquiries. They needed immediate traction with the right kind of clients. That’s exactly what we delivered – a reliable flow of high-value leads that turned interest into serious revenue.
Qualified enquiries generated from paid traffic
Total value of proposals generated
Proposal value in a single month
Average cost per lead (CPL)
Average CTR
Unagru’s projects were technically complex, high-value, and often involved listed buildings or conservation constraints – meaning they needed serious, qualified prospects from day one.
What they couldn’t afford: low-intent leads, budget-draining ads, or messaging that diluted their premium positioning. The challenge was to create an acquisition engine that consistently delivered the right kind of work – and made digital a core growth channel.
We built their lead generation strategy from the ground up with one focus: consistent, profitable enquiry flow.
We didn’t just generate traffic – we built a lead engine. In under three months, Unagru had a steady stream of qualified enquiries and a marketing system that matched their ambition.
The campaigns delivered 117 leads at just £48 each, resulting in over £782K of proposals – including £209K in a single month. For Unagru, this was a repeatable, scalable way to bring in high-quality work from the clients that mattered most.
“The hard work, attention to detail, and ongoing expert advice has been invaluable to our business since we started working together! Searchflex has set up, and is continuing to run a lead generation Google Ads campaigns, which has generated solid leads and new projects for us within the first few weeks!”
Sophie Dakin Office Manager
